Hunton Retail Law Resource

National advertising campaigns of old required multi-day model shoots, multi-camera video productions, and multi-disciplinary graphic creation. Generative AI advertising, however, has opened a new chapter in marketing ideation and production. For retailers in particular, these tools make it faster and cheaper to create digital ads, seasonal promotions, product images, and social media content—often without involving traditional agencies or creative teams. Even old commercials and brand stories, once thought to be merely corporate history, are getting new life and are being reimagined and repurposed. While the speed-to-market and costs perspective advantages of AI generated advertising are adulated by their developers, the risks—and who bears the responsibility for those risks—are often understated. 

The metaverse is a new way to engage with computers through artificial intelligence (AI), widespread connectivity, augmented reality (AR) and virtual reality (VR). Instead of interacting with a two-dimensional application or website via screen and keyboard, the metaverse adds a figurative “third dimension” for users to explore in an intuitive, realistic manner. The metaverse is also an opportunity for a new digital economy. Users can buy and sell goods, services, and property, and even attend events virtually. Like the Internet before it, the metaverse is expected to lay a foundation for the creation of business, art, and technology.

Innovation and developments in technology bring both opportunities and challenges for the retail industry, and Hunton Andrews Kurth has a sophisticated understanding of these issues and how they affect retailers. On January 23, 2020, our cross-disciplinary retail team, composed of over 200 lawyers, released our annual Retail Industry Year in Review. The 2019 edition, Spotlight on Technology, provides an overview and analysis of recent developments impacting retailers, as well as what to expect in 2020 and beyond. Topics discussed include: braille gift cards as the next wave of ...

A federal court in Pennsylvania has held that Liberty Mutual must defend its insured, Hershey Creamery Company, in an intellectual property infringement lawsuit because the suit raises claims that potentially implicate coverage under the policies’ personal and advertising injury coverages. The court further found that the alleged wrongful conduct was not subject to the policies’ IP infringement exclusion.