Sunrise Period for .FASHION Ending on April 6, 2015

We are committed to keeping our clients informed on developments that may affect their brand and intellectual property portfolios. As part of that commitment we want to remind our clients in the apparel, footwear and accessories industry that the sunrise period for .FASHION will be ending on April 6, 2015. The sunrise period allows owners of a registered trademark to defensively reserve this domain from potential cyber-squatters. If you are a fashion brand, retailer or designer, or you manufacture, distribute or service the fashion industry, this gTLD should be a priority on your list of potential domain registrations. We anticipate .FASHION will likely be an attractive domain for the sale of counterfeit and knockoff products. Additionally, this may become a go-to domain for shopping.