On August 23, 2022, the Federal Trade Commission announced it is seeking additional public comment on “how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment” in conjunction with its “Protecting Kids from Stealth Advertising in Digital Media” event on October 19, 2022. The event will focus on manipulative marketing practices targeted towards children, particularly those related to influencer marketing and online games.
The public can comment on this topic and related issues until November 18, 2022, by emailing comments to digitalads2kids@ftc.gov.
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On March 5, 2026, the California Privacy Protection Agency announced that the agency had reached a settlement with Ford Motor Company resolving an enforcement action against the company that alleged noncompliance with the California Consumer Privacy Act’s opt-out of sale/sharing rights.
The Federal Trade Commission has issued a new Policy Statement encouraging the adoption of robust age‑verification technologies by pledging not to bring enforcement actions under the COPPA Rule against operators of general‑ or mixed‑audience sites that collect, use or disclose personal information solely to determine users’ ages, so long as long as they follow strict safeguards.
On February 23, 2026, a Joint Statement on AI-Generated Imagery was published by 61 data protection authorities. The Joint Statement addresses concerns regarding AI systems capable of generating realistic images and videos depicting identifiable individuals without their knowledge or consent.
On February 18, 2026, Virginia Attorney General Jay Jones announced that his office intends to fully enforce new provisions of the Virginia Consumer Data Protection Act restricting minors’ use of social media.
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