On December 7, 2010, Microsoft announced in a blog post that Internet Explorer 9 will feature a new “opt-in mechanism” and “Tracking Protection Lists” to help consumers control tracking of their online activity. Since the Federal Trade Commission released its privacy report last week, there has been considerable debate regarding consumer protection on the Internet, especially with respect to the “Do Not Track” concept. Microsoft’s blog post states, “We believe that the combination of consumer opt-in, an open platform for publishing of Tracking Protection Lists (TPLs), and the underlying technology mechanism for Tracking Protection offer new options and a good balance between empowering consumers and online industry needs.”
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