The UK Information Commissioner’s Office (“ICO”) recently published a package of detailed guidance and checklists for direct marketing activities. The ICO’s new webpage on direct marketing now includes various resources, including specific guidance for SMEs, business-to-business marketing, and organizations using the marketing services of data brokers, as well as direct marketing FAQs and checklists, and a training module for businesses.
The guidance provided by the ICO covers organizations’ responsibilities under the Data Protection Act 2018 and UK General Data Protection Regulation where direct marketing activities involve the use of personal data, as well as the UK Privacy and Electronic Communications Regulations 2003 (“PECR”), which governs the use of electronic marketing messages, such as phone calls, emails or text messages. PECR applies to direct marketing activities even where personal data is not involved.
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On March 25, 2026, the UK Information Commissioner’s Office and the UK Office of Communications released a joint statement addressing the intersection of online safety and data protection in relation to age assurance.
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On February 27, 2026, the UK ICO announced a public consultation on proposed updates to its guidance concerning research, archiving and statistics to reflect the changes introduced by the Data (Use and Access) Act 2025.
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