Privacy & Information Security Law Blog

On May 10, 2011, the German Federal Office for Information Security, (the Bundesamt für Sicherheit in der Informationstechnik or “BSI”) released the final framework paper on information security issues related to cloud computing.  The paper describes the minimum requirements for information security for cloud computing services.  As we previously reported, in September 2010, the BSI had presented the draft framework paper which received positive reviews and constructive comments from cloud computing providers, users, associations and other stakeholders.  The ...

From May 26, 2011, UK law regulating the use of cookies on websites will change from an opt-out regime, to one requiring prior opt-in consent.  This change poses significant practical challenges for website operators.  In guidance on the new regulations, the UK Information Commissioner has acknowledged the challenge but warned that website operators must take steps now to ensure that they are ready to comply.

On May 11, 2011, the UK Information Commissioner’s Office (the “ICO”) published a new statutory code of practice on the sharing of personal data.  As stated in the ICO’s press release, the code of practice covers best practices for both routine and one-off data sharing activities, and offers organizations tips for reducing the risk of inappropriate or insecure data sharing.  By helping organizations understand how to share data appropriately, the code of practice should facilitate compliance with the Data Protection Act and minimize the risk of enforcement actions by the ICO or other regulators.

Austrian DPA Gives Green Light Subject to Conditions

On April 21, 2011, the Austrian Data Protection Commission (“Austrian DPA”) published its decision allowing Google to register its Google Street View application on the Austrian DPA’s data processing register.  As part of the registration procedure, Google agreed to blur images of faces and license plates prior to publishing them on the Internet, and to provide information to the public about the right to object to publication of certain images.  Further, the Austrian DPA required Google to:

On April 26, 2011, the French Data Protection Authority (the “CNIL”) issued a press release unveiling its inspection goals for the coming year.  In a report adopted on March 24, 2011, the CNIL indicated that it intends to conduct at least 400 inspections in France (100 more than the 2010 goal), with a special focus on the following issues:

As part of an effort to increase penalties for violations of the country’s Personal Information Protection Act, officials in Japan plan to extend liability under that law to individual employees, according to recent reports in The Yomiuri Shimbun and The Japan Times.  Currently, a company that violates the law may be fined or ordered to take remedial steps, and the company head may be imprisoned.  The law revision would come as part of changes to the legal framework accompanying a proposed national identification number system ...

On April 14, 2011, the European Advertising Standards Alliance (“EASA”) and IAB Europe released complementary new self-regulatory standards for online behavioral advertising.  This cross-industry initiative is aimed at enhancing European consumers’ control over their data and ensuring transparency, particularly with respect to advertisements that are delivered using third party online behavioral advertising.

On April 18, 2011, the European Commission (the “Commission”) adopted an Evaluation Report on the EU Data Retention Directive 2006/24/EC (the “Data Retention Directive”).

The Data Retention Directive requires that, for law enforcement purposes, telecommunications service and network providers (“Operators”) must retain certain categories of telecommunications data (excluding the content of the communication) for not less than six months and not more than two years.  To date, most of the EU Member States have implemented the Data Retention Directive, but Czech Republic, Germany and Romania no longer have implementing laws in place because their constitutional courts have annulled the implementing laws as unconstitutional.

On April 4, 2011, the Article 29 Working Party (the “Working Party”) issued an Opinion to clarify the legal framework applicable to smart metering technology in the energy sector (the “Opinion”).

Smart meters are digital meters that record energy consumption and enable two-way remote communication with the wider network for purposes such as monitoring and billing, and to forecast energy demand.  Smart meters are intended to allow the industry to better regulate energy supply, and to help individuals reduce consumption.  According to the Working Party, however, the analysis and exchange of smart metering information has the potential to be privacy-invasive.

On April 15, 2011, the United Kingdom’s Department for Culture, Media and Sport (“DCMS”) announced that the UK will adopt the new EU rules on cookies without “gold-plating” the regulations by imposing additional national requirements, to help ensure that British companies can compete with the rest of Europe.  As we previously reported, the UK government had reassured businesses that it would carry out the implementation in a manner that would minimize the impact on businesses and consumers.

On April 5, 2011, the Article 29 Working Party (the “Working Party”) adopted an Opinion on the current EU personal data breach framework and recommendations for future policy developments (the “Opinion”).

In 2009, the revised e-Privacy Directive 2002/58/EC (the “e-Privacy Directive”) introduced a mandatory data breach notification regime for the telecommunications sector.  Pursuant to the e-Privacy Directive, telecommunications and internet service providers are required to report certain data breaches to their national regulator and to affected individuals.

On April 4, 2011, the Article 29 Working Party (the “Working Party”) issued an Opinion finding that New Zealand ensures an adequate level of data protection within the meaning of the EU Data Protection Directive 95/46/EC (the “Data Protection Directive”).  The Working Party’s assessment in the Opinion focuses on the New Zealand Privacy Act 1993 and is based primarily on a comparison of the Act and relevant case law, against the provisions of the Data Protection Directive.

On April 6, 2011, the European Commission (“the Commission”) signed a voluntary agreement with private and public stakeholders to establish data protection guidelines for companies that use radio frequency identification device (“RFID”) technology within Europe.

The agreement, entitled “Privacy and Data Protection Impact Assessment Framework for RFID Applications” (the “Framework”) requires companies to conduct privacy impact assessments for all RFID applications they implement and to take measures to address identified data protection risks before those applications are deployed in the market.  Reports of the completed privacy impact assessments must be made available to the national data protection authorities.  The Framework, which was designed in close cooperation with the European Network and Information Security Agency after consultation with the Article 29 Working Party, provides the first clear, comprehensive methodology that can be applied across all industry sectors to assess and mitigate RFID-related privacy risks.  It is intended both to assure companies that their use of RFID technology is compatible with European data protection legislation, and to enhance privacy protections for European citizens and consumers.

On April 6, 2011, the European Commission formally requested that Germany immediately comply with a March 9, 2010 judgment (C-518/07) by the European Court of Justice (the “Court”) concerning the independence of German data protection authorities (“DPAs”).

As we previously reported, the Court ruled in March 2010 that Germany had failed to properly implement the requirement that DPAs are to act with “complete independence” in exercising the functions entrusted to them, as explicitly provided by the EU Data Protection Directive 95/46/EC. According to the Commission, 15 out of Germany’s 16 federal states have not yet undertaken any action to rectify the violation identified in the Court’s judgment. In its formal notice letter, the Commission ordered Germany to comply with the Court’s judgment within two months or risk a fine or penalty imposed by the Court.

Mexico’s Ministry of Economy and Federal Institute for Access to Information and Data Protection (the “IFAI”) will issue the first set of regulations implementing Mexico's new private sector data protection law the week of April 11, 2011.  These first regulations will cover the legal requirements to provide privacy notices to consumers and to appoint a designated privacy official, which go into effect in July 2011.  The two agencies want to ensure that the private sector has adequate time to prepare appropriate privacy notices prior to the July effective date.  The balance of the law, granting individual participation rights to consumers, becomes effective in January 2012.

As reported in BNA’s Privacy Law Watch, on March 29, 2011, South Korea’s president approved the Act on the Protection of Personal Data.  This comprehensive privacy law will require nearly all businesses and government agencies to provide data breach protection, mandate the use of privacy assessments before establishing certain new databases, and establish a right to file class actions in court over alleged violations of the law.  The implementing rules will be worked out before the law is due to take effect on September 30, 2011.  South Korea first attempted to enact a comprehensive privacy law in 2004; however, for the past seven years, omnibus privacy bills sponsored by the government and lawmakers have stalled in Parliament.

A new French law containing several key amendments to the French Data Protection Act and creating a new public authority referred to as the “Defender of Rights” (Loi n°2011-334 du 29 mars 2011 relative au Défenseur des droits, or the “Law”) came into effect on March 30, 2011.  The Defender of Rights, whose role is to defend civil rights and liberties, to promote children’s rights and to fight against discrimination, also will serve as a member of the CNIL’s plenary committee.

On March 21, 2011, the French Data Protection Authority (the “CNIL”) published its decision to fine Google €100,000 for violating the French Data Protection Act.

In 2009, the CNIL inspected Google’s geolocation service (“Street View”), which revealed that Google had collected huge quantities of undeclared personal data (e.g., navigation data, email content, logins and passwords) through Wi-Fi connections accessed by its Street View cars.  Google responded that the personal data had been collected by mistake, and promised to stop the Wi-Fi data collection.

On January 13, 2011, the China Banking Regulatory Commission issued Measures for the Supervision and Administration of the Credit Card Businesses of Commercial Banks (the “Measures”), which took effect that same day. The Measures are reported to be the first comprehensive regulations relating to the credit card business in China, and include a number of provisions on the protection of personal information by commercial banks, as detailed below.

On March 16, 2011, UK Information Commissioner Christopher Graham shared details of the government’s proposals for the implementation of the e-Privacy Directive with delegates at the Direct Marketing Association’s Data Protection Conference in London. A letter from the Minister for Culture, Communications and Creative Industries, Ed Vaizey, provides important reassurance to business that “Government is committed to introducing the amended provision in a way that minimises impacts to business and consumers.”

On March 16, 2011, a meeting of the “European Privacy Platform” group of the European Parliament was held in Brussels.  The meeting provided important insights into the likely structure and content of proposed revisions to the European Data Protection Directive 95/46/EC that the European Commission has been working on for the past several months.

On March 8, 2011, the UK Information Commissioner’s Office (the “ICO”) issued a warning to UK businesses on the forthcoming amendments to the Privacy and Electronic Communications Directive (2002/58/EC as amended by 2009/136/EC) that will require businesses operating websites in the UK to obtain consent from website visitors to store information on their computers and retrieve that information in the form of cookies.

The Committee of Experts on New Media (the “Expert Committee”) of the Council of Europe (“CoE”) has issued draft recommendations and guidelines regarding the protection of human rights by search engines and social networking providers. The draft recommendations and guidelines observe that the way in which search engines and social networking providers operate impacts various human rights, especially the rights to freedom of expression and information and the right to privacy and data protection. Current drafts of both sets of recommendations and guidelines are open for public consultation and comments until March 18, 2011.

On March 2, 2011, the German Federal government adopted a draft law revising certain sector-specific data protection provisions in the German Telecommunications Act.  The draft law addresses the implementation of data breach notification requirements in the European e-Privacy Directive by introducing a breach notification obligation for telecommunications companies.

The Council of the European Union (the “Council”) released its conclusions following meetings held on February 24 and 25, 2011, regarding the European Commission’s November 4, 2010 Communication proposing “a comprehensive approach on personal data protection in the European Union” which we reported on last November.

A draft document, entitled Information Security Technology - Guidelines for Personal Information Protection, has been issued in China for comment.  While comments are being solicited at this time, if issued in its proposed form, this document has the potential to add significantly to the rules governing the handling of personal information in China.  Read More...

The Government of India’s Ministry of Communications & Information Technology has published three draft rules that would implement the Information Technology Act, 2000. These include: Reasonable Security Practices and Procedures and Sensitive Personal Information; Due Diligence Observed by Intermediaries Guidelines and Guidelines for Cyber Cafe. The first two of these rules could affect international companies that provide digital services or process data in India. The comment period on the rules ends February 28, 2011.

On February 18, 2011, the European Network and Information Security Agency (“ENISA”), an advisory body created to enhance information security in the EU, announced the issuance of its report on cookies, entitled “Bittersweet cookies.  Some security and privacy considerations.”

In our August 2009 blog post on data protection issues in China, we noted that there was no uniform Chinese law that specifically addresses the protection of personal data, and that it seemed likely that Chinese personal information protection law would continue to develop as a patchwork of piecemeal regulations. This remains true today, and developments since our previous article was published have in fact reinforced this assumption. In the past year and a half, new laws affecting personal information protection in China have arisen in various forms, including a consumer ...

Reporting from Israel, legal consultant Dr. Omer Tene writes:

In a sweeping, 91-page decision issued last week, the Israeli National Labor Court severely restricted employers’ ability to monitor employee emails.  In its opinion, the Court made strong statements concerning the suspect nature of employee consent and mandated the implementation of principles of legitimacy, transparency, proportionality, purpose limitation, access, accuracy, confidentiality and security.  The Court stated that, given the constitutional status of the right to privacy, exemptions to the Privacy Protection Act, 1981, must be interpreted narrowly.

On February 8, 2011, the German Federal Commissioner for Data Protection and Freedom of Information issued a concept paper setting forth concrete suggestions for the creation of a Data Protection Foundation (the “Foundation”). The German government has reserved a budget of €10 million to establish the Foundation, which it plans to do in 2011.

On February 3, 2011, the German Federal Commissioner for Data Protection and Freedom of Information issued a press release announcing that it has approved the privacy policy formulated by Deutsche Post DHL.  This allows Deutsche Post DHL to transfer personal data abroad in accordance with its privacy policy without having to obtain approval in individual cases.  Deutsche Post DHL is the first German company to have its binding corporate rules (“BCRs”) approved at the European level, following an extensive consultation process among EU data protection authorities.

Reporting from Israel, legal consultant Dr. Omer Tene writes:

The Israeli Law, Information and Technology Authority (“ILITA”) has issued a new instruction (the “Instruction”) restricting financial institutions from using information concerning writs of execution issued against clients’ property.  Pursuant to the Instruction, if a bank or insurance company finds out that a client’s account has become subject to a writ of execution, such information may not be used to deny the client credit or to adjust the rate of his or her insurance premiums.  Information regarding writs of execution may be used only to carry out the writ.  ILITA’s Instruction is based on the purpose limitation provisions in the Israeli Privacy Protection Act, 1981, as well as a specific section in the Execution of Judgments Act, 1967.

Reporting from Israel, legal consultant Dr. Omer Tene writes:

On January 31, 2011, the European Commission formally approved Israel’s status as a country providing “adequate protection” for personal data under the European Data Protection Directive.  The decision is restricted to automated international data transfers from the EU, as well as to non-automated data transfers that are subject to further automated processing in Israel.  It will allow unrestricted transfers of personal data from the EU to Israel, for example between corporate affiliates or from European companies to data centers in Israel.

On January 24, 2011, the data protection authority of the German state of Rhineland-Palatinate issued a press release regarding significant breaches of data protection law by companies that maintain websites and create user profiles.

On January 17, 2011, the Centre for Information Policy Leadership at Hunton & Williams LLP (the “Centre”) released a response to the European Commission’s consultation paper, “A comprehensive approach on personal data protection in the European Union.”  In its response, prepared by Richard Thomas, former UK Information Commissioner and Global Strategy Advisor of the Centre, the Centre calls for a modernized European framework for data protection that addresses the realities of the digital age.

On January 14, 2011, the European Network and Information Security Agency (“ENISA”), which was created to enhance information security within the European Union, published a report entitled “Data breach notifications in the EU” (the “Report”).

Currently, there is wide debate throughout the EU regarding data breach notification requirements.  The debate stems from recent high-profile data breach incidents and the introduction of mandatory data breach notification requirements for telecommunication service providers imposed by EU Directive 2009/136/EC (amending EU Directive 2002/58/EC, the “e-Privacy Directive”), which must be integrated into EU Member States’ national laws by May 25, 2011.  The goal of the Report is to assist Member States, regulatory authorities and private organizations with their implementation of data breach notification policies.

On January 13, 2011, a Bill (Projet de loi organique relatif au Défenseur des droits) containing several amendments to the French Data Protection Act was preliminarily adopted by the French National Assembly.  If enacted, the Bill would amend several key provisions of the French Data Protection Act, including revisions regarding the powers of the French Data Protection Authority (the “CNIL”), and the role of Chairman of the CNIL.  The amendments are summarized below.

Earlier this month, the Belgian Privacy Commission (the “Belgian DPA”) published its December 15, 2010 Recommendation on Mobile Mapping (Recommandation d’initiative en matière de Mobile Mapping, or “the Recommendation”).  The Recommendation defines Mobile Mapping as “technology by which a vehicle equipped with a camera and/or a scanner can digitally record all data on a specific road, including by taking 360° photos.”  The scope of the Recommendation covers not only applications such as Google Street View, but also other types of Mobile Mapping such as mapping by public authorities, mapping for tourism, real estate applications and GPS navigation mapping.

On January 11, 2011, Michelle O’Neill, U.S. Department of Commerce Deputy Under Secretary for International Trade, held a briefing on her November 2010 meetings in Brussels with European data protection authorities.  She discussed a data protection and privacy forum that was convened in November at which she met with several high-level European regulators, including Jacob Kohnstamm, Viviane Reding and Peter Hustinx.  O’Neill mentioned “the right to be forgotten” as a current hot-button issue in Europe.  Commissioner Reding, who is firmly in charge of the reconsideration of the EU Data Protection Directive, focused on ensuring easier compliance with EU data protection rules and greater harmonization among Member States.  O’Neill stated that Peter Hustinx was encouraged by the work ongoing in the United States, including the “Green Paper” issued by the Department of Commerce.  He considers the various U.S. efforts a basis for further dialogue with U.S. authorities.  O’Neill noted that comments to the EU consultation are due January 15, 2011.  The Department of Commerce intends to file a response.

Early this week, the Article 29 Working Party issued its December 16, 2010 Opinion on applicable law, providing guidance on the scope of EU data protection law and the practical implications of Article 4 of the EU Data Protection Directive (95/46/EC, the “Directive”).

The purpose of the Working Party’s Opinion 8/2010 (the “Opinion”) is twofold.  First, it intends to clarify the current scope of EU data protection law with regard to the processing of personal data within and outside the European Economic Area (the “EEA”).  The clarifications by the Working Party are aimed at enhancing legal certainty for data controllers, providing a clearer framework for individuals and stakeholders and avoiding legal loopholes and potential conflicts between overlapping national data protection laws.  Throughout the Opinion, practical examples are used to demonstrate the clarifications, such as in the context of centralized HR databases, geolocation services, cloud computing and online social networks.  Furthermore, in light of the general revision of the EU data protection framework, the Opinion includes suggestions to improve the existing applicable law provisions in the EU Data Protection Directive.

On November 25, 2010, the German data protection authorities responsible for the private sector (also known as the “Düsseldorfer Kreis”) issued a resolution on the minimum requirements for the qualifications and independence of company data protection officers (“DPOs”).  This initiative follows inspections carried out within companies that revealed a generally insufficient level of expertise among DPOs given data processing complexities and the requirements set by the Federal Data Protection Act.  The DPAs recognize that a DPO’s workload depends primarily on the size and number of data controllers the DPO supervises, industry-specific factors related to data processing and the level of protection required for the types of personal data being processed.  Changes with respect to these factors frequently increase the burden on DPOs without a compensating increase in resources needed to ensure proper oversight.

Adam Kardash from Heenan Blaikie LLP in Canada reports that Bill C-28, the Fighting Internet and Wireless Spam bill, received Royal Assent on December 15, 2010.  The centerpiece of the Act are prohibitions aimed at preventing spam, but the law also includes regulations to combat phishing and protect users from online malware.  Specifically, among other things, the legislation would prohibit:

• sending commercial electronic messages (including emails and text messages) without consent (subject to certain limited exceptions);
• altering transmission data on email messages; and
• the installation of computer programs without express consent.

The 32nd International Conference of Data Protection and Privacy Commissioners held in Jerusalem this October continued the trend from past conferences by enacting a resolution, this time with respect to the adoption of global privacy standards.  The Jerusalem Declaration calls for an intergovernmental conference in 2011 or 2012 to negotiate a binding international agreement guaranteeing respect for data protection and privacy, and facilitating cross-border coordination of enforcement efforts.  The basis for the binding international agreement would be the Madrid ...

On October 14, 2010, the French Data Protection Authority (the “CNIL”) adopted several amendments to its single authorization AU-004 regarding the use of whistleblowing schemes (the “Single Authorization”).

Since 2005, companies in France must register their whistleblowing schemes with the CNIL either by self-certifying to the CNIL’s Single Authorization or by filing a formal request for approval with the CNIL.  Companies that self-certify to the Single Authorization make a formal undertaking that their whistleblowing scheme complies with the pre-established conditions set out in this authorization.  In particular, the scope of the Single Authorization is limited to the following specific areas: finance, accounting, banking, fight against corruption and compliance with Section 301(4) of the Sarbanes-Oxley Act.  Under the revised framework, the CNIL has extended the scope of the Single Authorization to include the prevention of anti-competitive practices and compliance with the Japanese Financial Instrument and Exchange Act.

The Yomiuri Shimbun has been following a story regarding the November 25, 2010, release by a Tokyo publisher of a book containing Tokyo Metropolitan Police Department anti-terrorism documents that were leaked on the Internet in October.  According to reports, the book (“Leaked Police Terrorism Info: All Data”) contains 469 pages of unedited personal information of foreign residents who are being monitored by Japanese authorities, as well as the names of the police officers involved in the cases and individuals who have cooperated with police investigations.  On November 29, a ...

On December 1, 2010, the German Federal Ministry of the Interior (the “BMI”) issued a paper entitled “Data Protection on the Internet,” which contains a draft law to protect against particularly serious violations of privacy rights online.

Regulation of Geo Data Services

The BMI’s paper was developed in context of recent discussions regarding the regulation of geo data services.  A draft data protection code for geo data services (the “Code”), prepared by businesses under the leadership of the German Federal Association for Information Technology, Telecommunications and New Media (“BITKOM e.V.”), was also published on December 1, and now will be assessed by the BMI.

In its paper, the BMI rejects the adoption of a specific law to regulate services such as Google Street View.  The BMI believes that, to the extent service providers implement sufficient technical and organizational measures to protect data, statutory regulation is not necessary.

On December 1, 2010, the European Parliament hosted a Privacy Platform on the European Commission’s recent Communication proposing “a comprehensive approach on personal data protection in the European Union,” which is aimed at modernizing the current EU data protection framework.

The panel, hosted by European Parliament Member Sophie in ‘t Veld, included:

• The Head of Cabinet of the European Commission’s Commissioner for Justice, Fundamental Rights and Citizenship, Martin Selmayr (in Commissioner Viviane Reding’s absence);
• The Chairman of the Article 29 Working Party, Jacob Kohnstamm; and
• The European Data Protection Supervisor, Peter Hustinx.

The Platform was very well attended, bringing together a wide range of stakeholders from both the public and private sectors.

On November 25, 2010, the Council of Europe’s Committee of Ministers adopted a recommendation (the “Recommendation”) on the protection of individuals with regard to the automatic processing of personal data in the context of profiling.  View the press release.

The Recommendation is designed to set up safeguards for profiling activities by applying the principles established in Convention 108 to the challenges raised by profiling and by defining new principles.  It defines profiling as “an automatic data processing technique that consists of applying a ‘profile’ to an individual, particularly in order to take decisions concerning her or him or for analyzing or predicting her or his personal preferences, behaviors and attitudes.”  The term ‘profile’ refers to a set of data characterizing a group of individuals which is intended to be applied to an individual.  Interestingly, Members States may decide to exclude the public sector under certain conditions.

Adam Kardash from Heenan Blaikie LLP in Canada reports that Jennifer Stoddart has been nominated for reappointment as Privacy Commissioner of Canada for a three-year term.  The nomination will be tabled in the House of Commons for consideration and is widely expected to be accepted.

Marty Abrams, Executive Director of the Centre for Information Policy Leadership at Hunton & Williams LLP, said, “Commissioner Stoddart has been a key leader in bringing data protection into the 21st century.”

Ms. Stoddart has served as Privacy Commissioner since December 2003.

For further ...

In the first use of his powers to impose monetary penalties, the UK Information Commissioner has announced fines for two organizations with respect to serious breaches of the UK Data Protection Act.

• Hertfordshire County Council must pay a fine of £100,000 after staff accidentally faxed highly sensitive information to the wrong recipients, on two separate occasions.
• A4e Limited, an employment services company, must pay £60,000 following the theft of an unencrypted laptop from an employee’s home, putting the data of 24,000 people at risk.

On November 23, 2010, the data protection authority of the German federal state of Hamburg issued a €200,000 fine against financial institution Hamburger Sparkasse AG (“Haspa”) for illegally allowing its customer service representatives access to customers’ bank data, and for profiling its customers. The bank cooperated with the DPA and has discontinued the illegal practices.

On November 19, 2010, the UK Information Commissioner’s Office (the “ICO”) announced that Google has signed an undertaking committing it to improve its data processing practices.  The undertaking follows an ICO investigation into the collection of payload data by Google Street View cars in the UK.  Google’s Senior Vice President, Alan Eustace, signed the undertaking on behalf of Google, Inc.

On November 15, 2010, the Centre for Information Policy Leadership filed comments with the Department of Commerce in response to the Department’s Notice of Inquiry (“NOI”) on the Global Free Flow of Information on the Internet.  The NOI was issued pursuant to an examination by the Department’s Internet Policy Task Force of issues related to restrictions on information flows on the Internet.  The NOI poses wide-ranging questions related to why such restrictions were instituted; the impact restrictions may have on innovation, economic development, global trade and investment; and how best to deal with any negative effects.  In the NOI, the Department acknowledges the benefits that businesses, emerging entrepreneurs and consumers derive from the ability to transmit information quickly and efficiently both domestically and internationally.  It also recognizes the integral role the free flow of information plays in promoting economic growth and democratic values essential to free markets and free societies.  The Department also articulated goals such as helping industry and other stakeholders operate in diverse Internet environments, and identifying policies that will advance economic growth and create job opportunities for Americans.

On November 10, 2010, the American Bar Association’s Section of Antitrust Law’s International Committee and Corporate Counseling Committee hosted a webinar on “Regulating Privacy Across Borders in the Digital Age: An Emerging Global Consensus or Vive la Difference?”.  A panel of senior officials and private sector experts provided insights on emerging cross-border data privacy and security issues.  Hunton & Williams partner Lisa Sotto was tapped to moderate an outstanding panel which included Billy Hawkes, Commissioner, Office of the Data Protection Commissioner ...

In a move toward implementation of the EU e-Privacy Directive, on November 3, 2010, the Dutch Minister of Economic Affairs submitted a bill to the Dutch Parliament that would amend the Dutch Telecommunications Act to obligate telecom and internet service providers to provide notification of data security breaches, and require consent for the use of cookies (the “Bill”).

The proposed Bill would require telecom and internet service providers to notify the Dutch Telecom Authority (the “OPTA”) without delay in the event of a security breach involving personal data.  They also would be required to notify affected individuals without delay if the breach is likely to have an adverse effect on the protection of their personal data.  The Bill does not affect initiatives to introduce a broader data breach notification regime applicable to other industries outside the telecom sector.  The Dutch Minister of Justice recently stated that he expects to issue a proposal to implement a more general data breach notification law in 2011.

As the EU released new data protection proposals recommending stricter controls on individual online privacy, Hunton & Williams Brussels counsel Wim Nauwelaerts appeared on BBC TV and spoke to the Associated Press and The New York Times.  The articles also were featured globally in Forbes Magazine, Bloomberg Businessweek, CNBC, The International-Herald Tribune, The Parliament Magazine and other media sources.  London partner Bridget Treacy spoke with The Wall Street Journal, and the firm’s practice head Lisa Sotto spoke with The Washington Post.

On November 4, 2010, the European Commission (the “Commission”) released a draft version of its Communication proposing “a comprehensive approach on personal data protection in the European Union” (the “Communication”) with a view to modernizing the EU legal system for the protection of personal data.  The Communication is the result of the Commission’s review of the current legal framework (i.e., Directive 95/46/EC), which started with a high-level conference in Brussels in May 2009, followed by a public consultation and additional targeted stakeholders’ consultations throughout 2010.  Although the Commission considers the core principles of the Directive to still be valid, the Communication equally acknowledges that the existing legal framework for data protection in the European Union is no longer able to meet the challenges of rapid technological developments and globalization.

The UK Information Commissioner’s Office (“ICO”) has announced the outcome of its investigation into the collection of payload data by Google Street View cars in the UK.  The ICO has concluded that there was a “significant breach” of the UK Data Protection Act in that “the collection of this information was not fair or lawful and constitutes a significant breach of the first principle [of the Act].”

While the ICO has the power to impose monetary penalties for serious breaches of the Act, capped at £500,000 per breach, in this case the ICO has determined that the appropriate course is to secure an undertaking from Google, requiring it to implement additional data protection safeguards.

On October 11, 2010, the French Data Protection Authority (the “CNIL”) released guidance (the “Guidance”) on data protection issues related to the outsourcing of data processing activities to non-EU countries (Les questions posées pour la protection des données personnelles par l’externalisation hors de l’Union européenne des traitements informatiques).

The Guidance was prepared following interviews held in 2009 by the CNIL’s international affairs department with consultancy groups, law firms advising on outsourcing deals, and companies actively engaged in offshore activities.  The interviews were conducted to provide the CNIL with insight regarding the impact of data protection requirements on outsourcing activities.  The Guidance is part of a broader analysis of the concepts of data controller and data processor carried out by the Article 29 Working Party (see the Working Party’s Opinion on the concepts of controller and processor).

In November 2009, the French Secretary of State in charge of the digital economy, Nathalie Kosciusko-Morizet, launched a wide-ranging campaign designed to secure the “right to be forgotten” on the Internet (“droit à l’oubli”).  The main objectives of the initiative were to: (1) educate Internet users about their exposure to privacy risks on the Internet; (2) encourage professionals to adopt codes of good practice and to develop privacy-enhancing tools; and (3) foster data protection and the right to be forgotten at both the national and EU level.

On September 20, 2010, the German government under the leadership of the Federal Minister of the Interior held a summit on “Digitization of Cities and States - Opportunities and Limits of Private and Public Geo Data Services.”  Approximately 50 experts attended, including the Federal Minister of Food, Agriculture and Consumer Protection, the Federal Minister of Justice and representatives from various companies, such as Deutsche Telekom, Google, Microsoft, Apple Inc., OpenStreetMap and panogate.  Numerous data protection authorities attended as well, including the Federal Commissioner for Data Protection and Freedom of Information, the Chair of the Düsseldorfer Kreis and the DPA of Hamburg.  The discussions at the summit were based on a discussion paper issued by the Federal Minister of the Interior.

On October 15, 2010, the Article 29 Working Party published an Opinion finding that Uruguay ensures an adequate level of protection within the meaning of the European Data Protection Directive (Article 25(6) of Directive 95/46/EC).

This Opinion was issued pursuant to an official request Uruguay filed with the European Commission in October 2008.  While the Article 29 Working Party’s Opinion is an important step toward adequacy, the European Commission must now make a formal decision that the Uruguayan legal framework provides an adequate level of data protection under EU data protection law.  The European Commission will take the Article 29 Working Party’s Opinion into account when determining whether to issue an “adequacy decision” in the coming months.  As recently illustrated by the adequacy procedure for Israel, this process may prove to be difficult.

Following its recent enactment of an omnibus data protection law, Mexico has been unanimously elected to lead the Ibero-American Data Protection Network, a consortium of the governments of Spain, Portugal, Andorra and 19 Latin American countries.  The group’s mission is to foster, maintain and strengthen an exchange of information, experience and knowledge among Ibero-American countries through dialogue and collaboration on issues related to personal data protection.  The IFAI announced on September 29, 2010, that Jacqueline Peschard, head of Mexico’s Federal ...

On October 5, 2010, the Commission for Economic Affairs of the French National Assembly introduced a Resolution (the “Resolution”) to support the International Standards on the Protection of Personal Data and Privacy adopted in Madrid on November 5, 2009, at the 31st International Conference of Data Protection and Privacy Commissioners (also known as the “Madrid Resolution”).

The Resolution states: “the right to privacy is a fundamental value in our society; the development of information and communication systems must be contained in order to prevent uses of personal data which threaten this right.

On behalf of a group of interested parties (the “Group”), Hunton & Williams and Acxiom submitted a response to the UK Ministry of Justice’s (“MoJ”) recent Call for Evidence on the effectiveness of current data protection legislation in the UK.  The Group is comprised of representatives from more than 40 organizations, including Barclays Bank, Dell, Fujitsu and GE Capital, all of which are committed to using personal data responsibly.  Hunton & Williams and Acxiom, a global leader in interactive marketing services, with the attendance of the Group, worked together over the last two months to host two discussion meetings, and produced a submission summarizing the Group’s views.

On October 7, 2010, the French Data Protection Authority (the “CNIL”) released its first comprehensive handbook on the security of personal data (the “Guidance”).  The Guidance follows the CNIL’s “10 tips for the security of your information system” issued on October 12, 2009, which were based on the CNIL’s July 21, 1981 recommendations regarding security measures applicable to information systems.

The Guidance reiterates that data controllers have an obligation under French law to take “useful precautions” given the nature of the data and the risks associated with processing the data, to ensure data security and, in particular, prevent any alteration or damage, or access by non-authorized third parties (Article 34 of the French Data Protection Act).  Failure to comply with this requirement is punishable by up to five years imprisonment or a fine of €300,000.

On September 28, 2010, the German Federal Office for Information Security, (the Bundesamt für Sicherheit in der Informationstechnik or “BSI”) released a draft framework paper on information security issues related to cloud computing.  The draft paper defines minimum security requirements for cloud solution service providers, and provides a basis for discussions between service providers and users.  The paper addresses the following issues:

• The definition of cloud computing
• Service provider security management requirements
• ID and rights management
• Monitoring and security incident response
• Emergency management
• Security checks and verification
• Requirements for personnel
• Transparency
• Organizational requirements
• User control
• Portability of data and applications
• Interoperability
• Data protection and compliance
• Cloud certification
• Additional requirements for public cloud service providers that support cloud solutions for the Federal Administration

On October 4, 2010, the French Data Protection Authority (the “CNIL”) stated in a press release that a recently enacted environmental law (Act No. 2010-788 of July 12, 2010, known as “Grenelle II”) expands the CNIL’s authority to regulate devices used to measure the viewership of advertisements in public places like shopping malls, train stations and airports.  Grenelle II introduces a new provision under Article L. 581-9 of the French Environmental Code, which states: “Any system that automatically measures the audience of an advertising device or which analyzes the typology or behavior of individuals passing within the vicinity of such advertising device requires prior approval of the CNIL.”

On October 8, 2010, the UK Information Commissioner’s Office launched a consultation on a new statutory code of practice on the sharing of personal data.

As stated in the ICO’s press release, the draft code sets out a model of good practice, covering routine and one-off arrangements for sharing data with third parties.  The code offers guidance on issues such as:

• The factors that an organization must take into account when deciding whether or not to share personal data
• The point at which individuals should be told that their data will be shared
• The security and staff training measures that must be implemented
• The rights of individuals to access their personal data
• Circumstances in which it is not acceptable to share personal data

On September 14, 2010, a French Appeals Court in Dijon (the “Court”) upheld a decision against an employer that had terminated an employee who not only used a company car for personal reasons, but also committed serious traffic violations while using the vehicle.  The Court rejected evidence collected using a Global Positioning System (“GPS”) device embedded in the company’s vehicle on the grounds that the employer (1) had failed to register this data processing activity with the French Data Protection Authority (the “CNIL”) and (2) had not given proper notice to employees regarding the use of GPS devices in company cars.  Nevertheless, the Court ruled that the use of a geolocation device in the employment context does not necessarily constitute an invasion of an employee’s right to privacy, provided the employer complies with applicable laws.

According to a press report dated October 2, 2010, the German state data protection authorities responsible for the private sector (also known as the “Düsseldorfer Kreis”) continue to consider the use of Google Analytics on company websites to be illegal.  The Düsseldorfer Kreis reached this decision at a recent meeting of its Telemedia working group.  The group has indicated that it hopes to continue negotiations with Google.  Dr. Alexander Dix, the Berlin Commissioner for Data Protection and Freedom of Information who was interviewed on this issue, stated that although ...

On August 25, 2010, the German government approved a draft law concerning special rules for employee data protection, originally proposed by the Federal Ministry of the Interior.  A background paper on the draft law was published on August 25, 2010.  The draft law would amend the German Federal Data Protection Act (the Bundesdatenschutzgesetz or “BDSG”) by adding provisions that specifically address data protection in the employment context.  Currently, employee data protection is regulated by (1) general provisions in the BDSG, (2) the new Section 32 of the BDSG introduced by the most recent reform in September 2009, (3) the Works Constitution Act, (4) guidance from state data protection authorities, and (5) comprehensive case law from federal and local labor courts.

The UK Information Commissioner’s Office (the “ICO”) has indicated that UK law firm ACS:Law could face a maximum penalty of £500,000 following a major data breach.

Personal information, including names and addresses, of over 8,000 Sky broadband subscribers and 400 PlusNet users was made publicly available following an apparent attack on ACS:Law’s website.  The broadband customers involved are suspected by ACS:Law’s clients of illegally file-sharing copyright work, including music and, in some instances, pornographic films.

The United States Federal Trade Commission ("FTC") recently joined forces with privacy authorities from eleven other countries to launch the Global Privacy Enforcement Network ("GPEN"), which aims to promote cross-border information sharing and enforcement of privacy laws.  On September 21, 2010, GPEN unveiled its new website, www.privacyenforcement.net, designed to educate the public about the network.  The GPEN website, which is supported by the Organization for Economic Co-Operation and Development ("OECD"), provides guidelines and application instructions for ...

The Council of Europe Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data (generally referred to as “Convention 108”), enacted in 1981, is the only legally-binding international treaty dealing with privacy and data protection.  The Convention is also of fundamental importance in providing the underlying legal framework for instruments such as the EU Data Protection Directive 95/46.  So far, 42 countries have become parties to Convention 108.

As the European Commission reviews the EU Directive, the Council of Europe also is preparing to review Convention 108.  The review will be conducted by the Council of Europe’s Consultative Committee on data protection (referred to as T-PD) in a process that will likely take several years.  The T-PD, which meets at the Council of Europe’s headquarters in Strasbourg, is primarily composed of representatives of national governments and data protection authorities, with the International Chamber of Commerce being the only private-sector entity with formal observer status.  The group has commissioned a legal study from an outside consultant to analyze Convention 108 and provide any recommended revisions by the end of 2010, and the T-PD will begin discussions at its upcoming meeting in November.

On September 2, 2010, police in New Zealand issued a statement to confirm that there was no evidence Google committed a criminal offense in relation to the data it collected from unsecured WiFi networks during the Street View photography capture exercise.  The case has now been referred back to the New Zealand Privacy Commissioner.  A spokesperson from the New Zealand police force took the opportunity to underline the need for Internet users to make sure that security measures are properly implemented when using WiFi connections in order to prevent their information from being improperly accessed.

On July 27, 2010, the German Federal Network Agency, the Bundesnetzagentur (or “BNetzA”), issued a press release stating that it had recently levied €194,000 in administrative fines in two cases against companies accused of violating a ban on cold calling.  The cases involved consumer complaints implicating the companies in several illegal acts.  The companies claimed they had obtained prior consent from the consumers they contacted.  The BNetzA, which is the regulatory office for electricity, gas, telecommunications, post and railway markets in Germany, rejected the companies’ argument on the grounds that the “consent” was based on the consumers’ implicit acceptance of the terms of use associated with certain Internet games.  The terms of use included a provision regarding a participant’s consent to telemarketing by partners, sponsors and other companies.  The BNetzA stated that, because these terms of use did not satisfy the legal requirements for consent, the company had not obtained valid consent to call the consumers.

Reporting from Israel, legal consultant Dr. Omer Tene writes:

On July 28, 2010, the Israeli Supervisor of Banks, Rony Hizkiyahu, issued a letter to the CEOs of all local banks expressing concern over the banks' and their employees' use of online social networks, including both proprietary Web 2.0 tools and networking sites such as Facebook, Twitter, LinkedIn, MySpace and YouTube, all of which are explicitly referred to in the letter.  The Supervisor of Banks, Israel’s banking regulator, requires banks to take steps to ensure data protection and information security, including ...

In a statement released on August 2, 2010, the French Data Protection Authority (the “CNIL”) announced that the European Commission has adopted a new time frame for the revision of the EU Data Protection Directive 95/46/EC (the “Directive”).  Following a public consultation on the EU Data Protection Framework late last year, Commissioner Viviane Reding, who is in charge of Justice, Fundamental Rights and Citizenship, had announced that a proposal for the revision of the Directive would be presented in November 2010.  However, several European data protection authorities ...

As scrutiny and enforcement escalate in corporate privacy and data security, has your organization developed policies that meet local and global compliance requirements?

Lisa J. Sotto, head of the Global Privacy and Information Management practice at Hunton & Williams and a member of the SAI Global Law & Ethics Advisors, along with Jeff Kaplan, Kaplan & Walker, LLC and Chair of the SAI Global Law & Ethics Advisors, deliver an informative podcast reviewing the drivers for privacy and data security policy compliance, and they discuss the keys to a successful compliance program.

In a statement released on July 29, 2010, the UK Information Commissioner's Office ("ICO") has found that the information collected by Google from unsecured WiFi networks during the Street View photography capture exercise "does not include meaningful personal details that could be linked to an identifiable person."  This follows an assessment carried out by the ICO on a sample of the data in question at Google's London offices.

On July 14, 2010, the Article 29 Working Party issued a press release regarding its findings on the implementation of the European Data Retention Directive (Directive 2006/24/EC).  The findings, compiled in a report to be contributed to the European Commission’s forthcoming evaluation of the Directive, indicate that the obligation to retain all telecom and Internet traffic data is not being applied correctly or uniformly across the EU Member States.  Specifically, the Working Party’s press release states that service providers retain and share data in ways contrary to the Directive.  The Working Party further noted that Member States’ reluctance to provide statistics on the use of retained data limits the ability to verify the value of data retention practices.

On July 7, 2010, the German Federal Office for Information Security, the Bundesamt für Sicherheit in der Informationstechnik (“BSI”), published a basic paper on data security and data protection for radio-frequency identification (“RFID”) applications.  The paper, Technical Guidelines RFID as Templates for the PIA-Framework, describes how to use RFID in compliance with data protection requirements, and explains the relationship between the BSI’s technical guidelines for the secure use of RFIDs and the European Commission’s Privacy Impact Assessment (“PIA”) Framework.

On June 1, 2010, Ukraine’s parliament adopted a bill on the protection of personal data which introduces a comprehensive regulatory regime for data processing in the country.  The bill was signed by the President of Ukraine on June 24, 2010, and will come into force on January 1, 2011.

On July 19, 2010, the Article 29 Working Party published a new set of frequently asked questions aimed at addressing some of the issues raised by the European Commission’s new Standard Contractual Clauses for the Transfer of Personal Data to Processors Established in Third Countries (2010/87/EU).  Among other things, the FAQs address the scope of the new model clauses and whether they can be used for intra-EEA data transfers.  The FAQs also clarify certain issues related to sub-processing.

The UK Ministry of Justice has issued a Call for Evidence on the effectiveness of current data protection legislation in the UK.  Responses must be submitted by October 6, 2010.  “It will give the [UK] Government a solid evidence base to use in negotiations with other European Union parties.  I believe we have everything to gain from a sensible, proportionate and rights-based data protection framework, and one that works for you as businesses, service-providers and citizens,” said Minister of State for Justice, Lord McNally.

The European Union’s Article 29 Working Party adopted a detailed recommendation on accountability which was submitted to the European Commission on July 13, 2010.  Opinion 3/2010 elaborates on the Working Party’s 2009 recommendation to include a new principle on accountability in the revised EU Data Protection Directive.  

On June 21, 2010, the French Data Protection Authority (the “CNIL”) published its Opinion on a new security bill, the Loi d'orientation et de programmation de la performance de la sécurité intérieure (referred to as “LOPPSI”), which was adopted by the French National Assembly on February 16, 2010, and recently amended by the Senate's Commission of Laws on June 2, 2010.

In a recently published decision rendered on June 16, 2010, the Frankfurt am Main Higher Regional Court ruled that an Internet access provider may store IP addresses for seven days, and therefore, customers have no right to demand immediate deletion of their IP addresses.  The Court’s ruling upheld a decision originally rendered by the regional court of Darmstadt.

The claimant had requested that Deutsche Telekom AG delete the dynamic IP address assigned and stored for each Internet session immediately upon disconnection by a user.  Up to that point, the Internet provider had been retaining IP addresses for 80 days after each billing cycle.  In June 2007, the lower court granted the claimant request, imposing a maximum retention period of seven days for IP addresses.  The Internet provider reduced its IP address retention period accordingly, based on an agreement with the German federal data protection authority.

On July 6, 2010, the Irish government formally objected to the adequacy procedure initiated by the European Commission that would have allowed the free flow of European personal data to Israel, over concerns of the possible use of the information by Israeli officials.  This political move follows recent revelations regarding forgery of European passports, including several from Ireland, and their alleged use by Israel’s intelligence services.

On July 7, 2010, the UK Information Commissioner’s Office published a new code of practice for the collection of personal data online.  Launching the new code at a data protection conference, UK Information Commissioner Christopher Graham said, “the benefits of the internet age are clear: the chance to make more contacts, quicker transactions and greater convenience.  But there are risks too.  A record of our online activity can reveal our most personal interests.  Get privacy right and you will retain the trust and confidence of your customers and users; mislead consumers or collect information you don’t need and you are likely to diminish customer trust and face enforcement action from the ICO.”

On July 6, 2010, Mexico’s Ley Federal de Protección de Datos Personales en Posesión de los Particulares came into force.  As we previously reported, on April 27, 2010, the Mexican Senate unanimously approved this landmark federal data protection law governing the collection, processing and disclosure of personal data by the private sector.  Pursuant to the adoption of the new law, the Mexican Federal Institute of Access to Public Information has changed its name to the Federal Institute of Access to Information and Data Protection.

As reported by the IAPP, the Institute’s ...

The Australian government recently released an exposure draft of legislation that would fundamentally reform the Australian Privacy Act and would unify public and private sector privacy principles.  The exposure draft includes thirteen principles intended to protect individuals from the risks associated with the sharing of personal information.

Of particular interest to the international business community, Principle 8 addresses the cross-border disclosure of personal information.  The principle states that an entity must take reasonable steps to ensure that an overseas recipient does not breach the Australian Privacy Principles with respect to personal information being disclosed, but provides an exception if the entity reasonably believes that (i) the recipient of the information is subject to a law or binding scheme that provides protection that is substantially similar to protections provided by the Australian Privacy Principles, and (ii) there are mechanisms available for affected individuals to enforce such protection.

On June 24, 2010, the Article 29 Working Party adopted Opinion 2/2010 (the “Opinion”) providing further clarification on online behavioral advertising.  The Working Party also issued a press release on this topic.  Although the scope of the Opinion is limited to online profiling, its interpretation of Article 5(3) of the amended e-Privacy Directive provides some useful clarifications regarding the legal framework applicable to online behavioral advertising and the use of cookies.  We provide a short analysis of the Opinion below.

Opt-in?  Browser setting as opt-in?  Opt-out?  The Opinion clarifies the Working Party’s interpretation of the new Article 5(3) and Recital 66 of the e-Privacy Directive.  According to the Working Party, Article 5(3) and Recital 66, along with the General Data Protection Directive (“Directive 95/46/EC”), require prior opt-in consent since “prior opt-in consent mechanisms are better suited to deliver informed consent.”

On June 17, 2010, the French data protection authority (the “CNIL”) reported that it had conducted an on-site investigation at Google on May 19 to examine activities by Google’s Street View cars.  This investigation followed Google’s May 14 announcement that it had inadvertently captured Wi-Fi signals emitted in locations where its vehicles were taking photos.

On June 18, 2010, the data protection authority of the German federal state of Schleswig-Holstein published a press release and a comprehensive legal opinion on cloud computing.  The opinion provides an overview of cloud computing and discusses various practical and legal matters, including:

• Applicable law issues
• The legal basis for cloud computing and related processor and controller issues
• Problems associated with the possibility of third-party access
• The minimum requirements for data processor relationships and service provider contracts under the new German data protection law
• Technical and organizational security measures
• The legal landscape for clouds located outside the European Union

On June 17, 2010, the French data protection authority (the “CNIL”) published its Annual Activity Report for 2009 (the “Report”) in which it outlines some of its priorities for the upcoming year.

In February 2009, the CNIL published a report on online targeted advertising. Among other things, the CNIL voiced its concern regarding online behavioral and advertising activities and analyzed the risks of increasing user profiling.  In 2010, the CNIL is expected to issue a joint opinion with the Article 29 Working Party on targeted advertising and behavioral analysis.  The CNIL also will open a dialogue with several stakeholders from the marketing sector to work on adopting a code of best practices.

Reporting from Israel, legal consultant Dr. Omer Tene writes:

The Israeli Law, Information and Technology Authority (“ILITA”), Israel’s privacy regulator, continues to up the ante for data controllers in Israel.  This week ILITA imposed a $70,000 (NIS 258,000) fine against a company illicitly trading personal data.

On May 25, 2010, two privacy-related bills were introduced in the Parliament of Canada: the Fighting Internet and Wireless Spam Act (“FISA” or Bill C-28) and the Safeguarding Canadians’ Personal Information Act (Bill C-29) amending the Personal Information Protection and Electronic Documents Act (“PIPEDA”).

Bill C-29 is the long-awaited government response to the five-year mandatory review of PIPEDA.  The centerpiece of the bill is a new disclosure provision for security breaches related to personal information.  Key elements in the security breach notification proposal include:

• Any “material breach of security safeguards involving personal information” would have to be reported to the Privacy Commissioner of Canada.
• A determination of whether the breach is “material” would be made by the entity, based on the sensitivity of the information, the number of individuals affected and whether there is a systemic problem.
• Notification would have to be made “as soon as feasible” individuals affected by the breach “if it is reasonable in the circumstances to believe that the breach creates a real risk of significant harm to the individual.”
• A determination of whether there is a “real risk” would be made by the entity, based on the sensitivity of the information and the probability that the personal information has been, is being or will be misused.