Privacy & Information Security Law Blog

Twitter has agreed to settle Federal Trade Commission charges that it deceived consumers and put their privacy at risk by failing to safeguard their personal information.  The charges stem from alleged lapses in the company’s data security that permitted hackers to access tweets that users had designated as private and to issue phony tweets from the accounts of some users, including then-President-elect Barack Obama.  According to the FTC’s complaint (main document, exhibits), these attacks on Twitter’s system were possible due to a failure to implement reasonable ...

As reported in BNA’s Privacy Law Watch, the Federal Trade Commission intends to agree to temporarily exempt health care providers from the FTC’s Identity Theft Red Flags Rule.  The Red Flags Rule implements Sections 114 and 315 of the Fair and Accurate Credit Transactions Act.  In relevant part, the Rule requires creditors and financial institutions that offer or maintain certain accounts to implement an identity theft prevention program.  The FTC previously has stated that health care providers could be deemed “creditors” under the Rule.  The agreement will grant relief to ...

In a letter to the U.S. Federal Trade Commission dated May 26, 2010, the Article 29 Working Party expressed concerns regarding the retention and anonymization policies of Google, Yahoo! and Microsoft.  Specifically, the Working Party requested that the FTC examine the compatibility of the three search engine providers’ actions with provisions of Section 5 of the FTC Act which prohibits unfair or deceptive trade practices.

On May 28, 2010, the FTC announced that it would again delay enforcement of the Identity Theft Red Flags Rule.  This is the fifth time the Commission has announced an extension of the enforcement deadline, after most recently extending the deadline to June 1, 2010.  The Red Flags Rule requires “creditors” and “financial institutions” that have “covered accounts” to develop and implement written identity theft prevention programs to help identify, detect and respond to patterns, practices or specific activities – known as “red flags” – that could indicate ...

Federal Trade Commission Chairman Jon Leibowitz recently sent a letter to Congressman Edward Markey, Co-Chairman of the bipartisan Congressional Privacy Caucus, announcing that the FTC will address the privacy risks associated with the use of digital copiers.  Congressman Markey had urged the FTC to investigate this issue after a CBS News exposé showed that almost every digital copier produced since 2002 stores on its hard drive images of documents that are “scanned, copied or emailed by the machine” – including documents with sensitive personal information.

On May 4, 2010, Congressmen Rick Boucher (D-VA) and Cliff Stearns (R-FL) introduced draft legislation designed to protect the privacy of personal information both on the Internet and in offline contexts.

The legislation would apply to any “covered entity,” which is defined as “a person engaged in interstate commerce that collects data containing covered information.”  The term “covered information” is very broad and includes, but is not limited to, an individual’s first name or initial and last name, a postal address, a telephone number or an email address.  Government agencies and entities that collect covered information from fewer than 5,000 individuals in any 12-month period (and do not collect sensitive information) would not be considered “covered entities” for purposes of the law.

Legislators at the federal and state levels are urging social networking websites to enhance privacy protections available to their users.  On April 27, 2010, four U.S. Senators wrote a letter to Facebook’s CEO expressing “concern regarding recent changes to the Facebook privacy policy and the use of personal data on third party websites.”  The letter urged Facebook to provide opt-in mechanisms for users, as opposed to lengthy opt-out processes, and highlighted default sharing of personal information, third-party advertisers’ data storage and instant personalization features as three areas of concern.

Today three advocacy organizations filed a complaint with the Federal Trade Commission (“FTC”), demanding that it investigate and impose drastic requirements on entities involved in online data analytics and behavioral advertising.  In their complaint, the U.S. Public Interest Research Group (“U.S. PIRG”), the Center for Digital Democracy and the World Privacy Forum target Google, Yahoo!, BlueKai, PubMatic, TARGUSinfo and others for allegedly participating in what the U.S. PIRG terms a “Wild West” of online collection and auctioning of data for marketing purposes.

Julie Brill and Edith Ramirez took their oaths of office on April 5 and 6, 2010, completing the Federal Trade Commission’s roster of five commissioners and facilitating the Commission’s new tougher stance on privacy.  As we previously reported, Ms. Brill and Ms. Ramirez were confirmed by the U.S. Senate on March 3, 2010.  There are now three Democrats and two Republicans on the Commission.

Last year, when the Commission was comprised of one Democrat, two Republicans, an independent and a vacant seat, FTC Chairman Jon Leibowitz announced an aggressive agenda for the Commission, including a “privacy re-think.”  The new Democratic majority will make it easier to advance that agenda through recommendations to Congress, responses to market requests for greater self regulation and the approach taken with respect to enforcement cases.

Provisions of the FTC’s revised rule that regulate advertisements for free credit reports become effective April 2, 2010.  As required by the Credit CARD Act of 2009, the FTC promulgated the revised rule on February 22, 2010, to prevent the deceptive marketing of free credit reports by companies that required consumers to sign up for paid products and services such as credit monitoring in order to receive the reports. 

On March 17, 2010, the Federal Trade Commission convened the last of its three-part series of roundtable discussions entitled “Exploring Privacy.”  In her opening remarks, outgoing Commissioner Pamela Jones Harbour emphasized the critical importance of privacy to consumers, stating that “consumer privacy cannot be run in beta,” and that companies often inappropriately expose consumer data during new product rollout.  David Vladeck, Director of the FTC’s Bureau of Consumer Protection, then set the stage by invoking the “notice is broken” theme that recurred during the first two roundtables on December 7, 2009, and January 28, 2010, and was echoed by participants in the March 17 event.

The Wall Street Journal is reporting that outgoing FTC Commissioner Pamela Jones Harbour criticized technology companies for publicly exposing consumer data, particularly during the rollout of new products.  Ms. Harbour lamented that companies do not take consumer privacy seriously.  She singled out the launch of Google Buzz as irresponsible conduct by “one of the greatest technology leaders of our time.”  Consumer advocates raised alarm when Google Buzz initially established Google Gmail users’ social network connections automatically based on the users’ email and chat contacts, and made that list public by default.  Ms. Harbour reiterated the advocates’ sentiment by stating that, from the time the product launched, consumers rather than Google should have decided whether or not to subscribe to the features that could expose their contact data.  Soon after the launch, Google changed the defaults to allow users more control.  Google put forth a conciliatory message, stating that user transparency and control are top priorities for the company and that Google is continuing to improve Buzz based on the feedback the company receives.

On March 9, 2010, the Federal Trade Commission announced that LifeLock, Inc., has agreed to pay $12 million to settle charges of deceptive advertising related to its identity theft protection services.  The FTC and the attorneys general of 35 states obtained the coordinated settlement pursuant to charges that LifeLock made false representations regarding the effectiveness of the protection its services offer consumers.  The FTC alleged that, contrary to assertions made in LifeLock’s advertisements, its products provide no protection from the most common form of identity ...

On March 3, 2010, the Senate unanimously confirmed the nominations of Julie Brill and Edith Ramirez to serve as FTC Commissioners for seven-year terms.  Most recently, Ms. Brill has served as Deputy Attorney General for Consumer Protection and Antitrust for the State of North Carolina.  She was formerly Assistant Attorney General for Consumer Protection and Antitrust for the State of Vermont and has served as Chair of the Committee on Privacy for the National Association of Attorneys General.  Edith Ramirez is a partner at Quinn Emanuel Urquhart Oliver & Hedges, LLP in Los Angeles ...

On February 25, 2010, the Federal Trade Commission filed a notice that it is appealing the D.C. District Court’s December 28, 2009 judgment in favor of the American Bar Association in American Bar Association v. FTC.  The District Court’s summary judgment held that the FTC’s Identity Theft Red Flags Rule (“Red Flags Rule” or the “Rule”) does not apply to attorneys or law firms.  The Rule implements Sections 114 and 315 of the Fair and Accurate Credit Transactions Act.  In relevant part, the Rule requires creditors and financial institutions that offer or maintain certain ...

On February 22, 2010, the Federal Trade Commission issued a news release indicating that it had notified almost 100 organizations that personal data about their customers, students or employees had been shared from their computer networks on peer-to-peer (“P2P”) file sharing sites, thereby exposing the data of affected individuals to possible identity theft and fraud.  In its letters, the FTC urged recipient entities to review their internal security procedures and the security procedures of their third party service providers.  The letters also recommended that the ...

The Federal Trade Commission’s second “Exploring Privacy” roundtable concluded Thursday, January 28, 2010.  The roundtable did not provide many firm conclusions, but it did help further refine some hard issues facing privacy protection.

Although Thursday’s hearing was intended to be devoted to technology issues, the role of regulation appeared to dominate the discussions.  “Everyone is dying to talk about regulation,” said Jessica Rich, Deputy Director of the Bureau of Consumer Protection, moderating a panel on Technology and Policy.

In a discussion with The New York Times, Federal Trade Commission (“FTC”) Chairman Jon Leibowitz, and chief of the FTC’s Bureau of Consumer Protection, David Vladeck, indicated that Internet publishers and advertisers can expect the FTC to play a more active role in safeguarding consumer privacy.  Chairman Leibowitz highlighted that, in the past, the FTC’s approach to privacy has focused on consumer notice and consent, and whether consumers were harmed.  From the FTC’s perspective, however, the present model is problematic because companies have failed to provide consumers with meaningful notice that would allow them to make effective choices regarding their privacy.  This “advise-and-consent” model is broken, as it “depended on the fiction that people were meaningfully giving consent.”  In reality, few consumers take the time to inform themselves about the notices and choices outlined in privacy policies.

On December 7, 2009, the Business Forum for Consumer Privacy released “A Use and Obligations Approach to Protecting Privacy: A Discussion Document" at the Federal Trade Commission’s roundtable entitled “Exploring Privacy.”  The roundtable was a first step in the FTC’s effort to re-examine privacy protection in light of rapid, dynamic changes in technology, advances in data analytics and increasingly ubiquitous data collection and use.  The paper is the product of a three year effort on the part of the Forum to develop an approach to protecting data that meets the needs of businesses and consumers in this emerging environment.  The paper may be found at www.informationpolicycentre.com.

On December 17, 2009, the Electronic Privacy Information Center (“EPIC”) filed a complaint with the FTC claiming that Facebook is engaging “unfair and deceptive trade practices” by changing its privacy policies.  Notably, the changes allow anyone who browses the Internet to view a Facebook user’s name, profile picture, gender, geographic region and list of friends.  Facebook has stated that it implemented these changes to make it easier to find individual users among the estimated 350 million Facebook users.

On Monday, December 7, the Federal Trade Commission began a three-part series of roundtables collectively entitled "Exploring Privacy."  The conference opened with a presentation by Richard M. Smith featuring data flow charts he developed with FTC staff to illustrate the current “personal data ecosystem” and how personal information moves in various online and offline contexts.  The charts that served as the basis for his discussion (available here) offer a sense of the FTC’s understanding of today’s information marketplace.  Other panels covered topics such as consumer expectations, information brokers and online behavioral advertising.

Senior staff changes at the Federal Trade Commission have enhanced privacy’s profile within the agency.  Jessica Rich is the new Deputy Director of Consumer Protection.  Ms. Rich has been the Acting Associate Director responsible for the Division of Privacy and Identity Protection following nearly a decade as Assistant Director for the Division.  Rich has long been seen as the FTC’s staff’s privacy thought leader.  The new Privacy Division Associate Director is Maneesha Mithal.  Ms. Mithal brings a strong international background to the position.  The new Assistant Director is ...

Today, eight federal financial regulatory agencies issued a final Gramm-Leach-Bliley Act ("GLBA") model privacy notice.  The final model notice incorporates financial institutions' required disclosures pursuant to Section 503 of the GLBA.  The GLBA requires, in relevant part, that financial institutions provide consumers with information regarding their collection and sharing of nonpublic personal information.  Financial institutions that adopt the final model notice will be deemed in compliance with the GLBA notice requirements.  The final model notice is the result of the agencies' consumer research and testing.  It is touted as succinct, easy to use and consumer friendly. The final model notice will take effect 30 days after publication in the Federal Register. Publication is anticipated shortly.

It is being reported that the U.S. District Court for the District of Columbia agreed this morning with the American Bar Association's argument that the FTC's Identity Theft Red Flags Rule ("Red Flags Rule" or the "Rule") does not apply to lawyers.  The Rule implements Section 114 and 315 of the Fair and Accurate Credit Transactions Act (the "FACT Act").  In relevant part, the Rule requires creditors and financial institutions that offer or maintain certain accounts to implement an identity theft prevention program.  The program must be designed to detect, prevent, and mitigate the risk of identity theft. The FTC has interpreted the definition of "creditor" broadly.  The Commission has taken the position in publications and numerous panels that lawyers and law firms meet the definition of creditor because they allow clients to pay for legal services after the services are rendered.  For law firms (as well as for other entities that the FTC deems subject to its enforcement jurisdiction), November 1, 2009 is the deadline for compliance with the provisions of the Rule that require implementation of an identity theft prevention program.

The November 1st deadline for compliance with the FTC’s Red Flags Rule Identity Theft Prevention Program requirements is rapidly approaching.  Of late, there has been a flurry of activity aimed at limiting the scope of the rule.  The Red Flags Rule, which was jointly promulgated by several federal agencies in November 2007, requires all “creditors” that offer or maintain a “covered account” to implement a written identity theft prevention program.  A “creditor” is defined broadly to include “any person who regularly extends, renews, or continues credit.”  In March 2009, the Federal Trade Commission (“FTC”) published a how-to guide for businesses to comply with the Red Flags Rule that confirmed the FTC will broadly construe the rule, stating that the definition of a “creditor” includes all businesses that “provide goods or services and bill customers later.”

The federal financial services agencies are expected to shortly announce a proposed-final Gramm-Leach-Bliley Act (“GLBA”) model form privacy notice.  The model notice incorporates financial institutions' required disclosures pursuant to Section 503 of the GLBA.  Financial institutions that use the form to provide notice to consumers will be deemed in compliance with the privacy notice provisions of the GLBA.  Once adopted and published in the Federal Register, the financial services agencies' final model notice will take effect in 30 days.

The GLBA requires, in relevant part, that financial institutions provide consumers with notice of their privacy policies and practices.  The privacy notice must describe a financial institution's disclosure of nonpublic personal information to affiliated and nonaffiliated third parties.  In addition, the notice must also give consumers a reasonable opportunity to opt out of certain sharing with nonaffiliated third parties.

The Federal Trade Commission is having a very busy week, announcing settlements in three high profile cases all before the close of business Tuesday.

The FTC today announced a settlement with MoneyGram International, Inc., the second largest provider of money transfer services in the U.S., which allegedly facilitated a host of fraudulent activities undertaken by telemarketers and other con artists.  The FTC charged that these practices violated both the FTC Act and the Telemarketing Sales Rule.  MoneyGram has agreed to pay $18 million into a fund that will be used to pay restitution to consumers for facilitating fraud on American consumers from Canada.  The $18 million settlement represents MoneyGram’s total return on $84 million in fraudulent transactions.  The settlement further requires implementation of a comprehensive anti-fraud program that is reminiscent of the Identity Theft Prevention Programs mandated by the FTC's Red Flags Rule, including employee training and ongoing monitoring to detect fraud.

On October 5, 2009, the Federal Trade Commission (“FTC”) issued amendments to its Guides for the Use of Endorsements and Testimonials in Advertising (“Guides”).  Reactions to the amendment have primarily focused on the provisions that require bloggers to disclose their relationship with companies whose products they endorse.  Largely absent from the commentary, however, have been observations regarding theories articulated in the amendments that demonstrate the risk of enforcement for companies that do not have a blog and that do not use third-party bloggers for promotion.

On October 6, 2009, the Federal Trade Commission (“FTC”) announced proposed settlement agreements with six companies over charges that they falsely claimed membership in the U.S. Department of Commerce Safe Harbor program.  In six separate complaints, the FTC alleged that ExpatEdge Partners LLC, Onyx Graphics, Inc., Directors Desk LLC, Collectify LLC, and Progressive Gaitways LLC deceived consumers by representing that they maintained current certifications to the Safe Harbor program when such certifications had previously lapsed.  The terms of the proposed settlement agreements prohibit the companies from misrepresenting their membership in any privacy, security or other compliance program.  The six enforcement actions are significant as they mark a considerable uptick in the FTC’s enforcement related to the Safe Harbor program. The FTC recently brought its first enforcement action relevant to the program, which is detailed in our post titled FTC's First Safe Harbor Enforcement Action.

In its announcement that it would convene a series of public roundtables to address developing privacy issues, the Federal Trade Commission requested empirical data on consumer privacy expectations. In response to that request, researchers at the University of California at Berkeley and the University of Pennsylvania have released a study entitled "Americans Reject Tailored Advertising." Survey data reported in the study found that 66% of Americans reject targeted advertising online; 86% reject such ads when told they are made possible through online data collection. The ...

On September 15, 2009, the Federal Trade Commission unveiled a series of public roundtables that will focus on the effect of modern technology and business practices on the privacy of consumer information.  The goal of the panels is to explore how to best balance the concerns for consumer privacy, beneficial use of consumer information and technological innovation.  The discussions will address myriad technologies and practices, such as social networking, cloud computing, behavioral marketing, mobile marketing and, generally, the collection of consumer information for ...

The Federal Trade Commission (“FTC”) has secured a temporary restraining order against a company that allegedly falsely claimed to have self-certified to the EU/U.S. Safe Harbor Program.  One count of the FTC's complaint claims that the company (named Balls of Kryptonite, LLC) misled consumers by inaccurately representing that it had self-certified to the U.S. Department of Commerce that it was Safe Harbor compliant.  While the FTC has not alleged a substantive violation of the Safe Harbor, this case is significant for two reasons.  First, it marks the first time the FTC has brought an enforcement action with respect to the Safe Harbor Program.  The court order prohibits the defendants from misrepresenting the extent to which they “are members of, adhere to, comply with, are certified by, are endorsed by, or otherwise participate in any privacy, security, or any other compliance program sponsored by any government or third party.”  Second, the FTC acted in concert with the UK Office of Fair Trading after consumers in the UK registered complaints with the FTC using a website established by 25 international consumer protection agencies to facilitate global consumer protection efforts.  This is the first time the FTC has used the U.S. SAFE WEB Act of 2006 to enforce consumer protection regulations against a U.S. company operating exclusively outside the United States.

On August 17, the Federal Trade Commission ("FTC") issued a final rule ("FTC Final Rule") addressing security breaches of personal health records ("PHRs").  The FTC Final Rule applies to all breaches discovered on or after September 24, 2009, and to “foreign and domestic vendors of personal health records, PHR related entities, and third party service providers” that “maintain information of U.S. citizens or residents.”  The FTC Final Rule does not apply to covered entities or business associates as defined under regulations promulgated pursuant to the Health Insurance Portability and Accountability Act of 1996 ("HIPAA").  Full compliance is required by February 22, 2010.

July saw a flurry of activity involving data security breach notification laws. 

• On July 1, breach notification laws in Alaska and South Carolina went into effect.
• On July 9, Missouri became the 45th state to enact a data breach notification law. 
• On July 22, Senator Patrick Leahy reintroduced a comprehensive federal data security bill calling it one of his “highest legislative priorities.”
• On July 27, North Carolina amended its breach notification law to require notification of the state attorney general any time consumers are notified of a breach involving their personal information.  The amendment also included content requirements for the attorney general’s notice.

On July 29, 2009, the Federal Trade Commission ("FTC") announced another three-month delay in the enforcement of the provision of Identity Theft Red Flags and Address Discrepancies Rule (the "Rule") that requires creditors and financial institutions to implement an Identity Theft Prevention Program.  The FTC noted that small businesses and entities with a low risk of identity theft remain uncertain about their obligations under the Rule and pledged to "redouble" its efforts to educate businesses about compliance with the Rule.  The new enforcement deadline for creditors and ...

The Federal Trade Commission (“FTC”) recently issued new rules and guidelines to promote the accuracy of consumer information included in credit reports.  The final rules and guidelines were issued in conjunction with the Board of Governors of the Federal Reserve System, the Federal Deposit Insurance Corporation, the National Credit Union Administration, the Office of the Comptroller of the Currency and the Office of Thrift Supervision (the “Agencies”) pursuant to Section 312 of the Fair and Accurate Transactions Act of 2003 (“FACTA”).  The Agencies’ release regarding the new rules, entitled “Procedures to Enhance the Accuracy and Integrity of Information Furnished to Consumer Reporting Agencies Under Section 312 of the Fair and Accurate Credit Transactions Act” and “Guidelines for Furnishers of Information to Consumer Reporting Agencies,” was issued on July 1, 2009.  The final rules and guidelines will take effect on July 1, 2010. 

On July 2, 2009, five marketing industry associations jointly published a set of voluntary behavioral marketing guidelines entitled “Self-Regulatory Principles for Online Behavioral Advertising.” The American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, the Interactive Advertising Bureau and the Better Business Bureau developed the standards, which correspond to the self-regulatory principles proposed by the Federal Trade Commission (“FTC”).

On June 30, 2009, the Obama Administration sent legislation to Congress that would create a new Consumer Financial Protection Agency ("CFPA").  Working with state regulators, the new agency would assume authority for the privacy provisions of the Gramm-Leach-Bliley Act, and would have the power to write rules and impose penalties pursuant to a variety of existing statutes, including the Fair Credit Reporting Act and the Fair and Accurate Credit Transactions Act.  To date, these powers have been shared among all financial services regulators, including the Federal Trade ...

The Obama Administration today formally announced its sweeping proposal for new regulation of the financial industry.  The plan proposes the formation of a new watchdog agency that would seek to protect consumers' interests.  The proposal raises a number of privacy and data security questions, such as the role of the new financial services consumer protection agency in protecting privacy and data security and the continued role of the Federal Trade Commission as the lead agency in this area.  We will keep you posted as more details regarding the plan emerge.

On June 4, 2009, the Federal Trade Commission (“FTC”) reported that Sears Holdings Management Corporation (“Sears”) agreed to enter into a settlement regarding the Commission’s allegations that the company violated Section 5 of the FTC Act in connection with a new online community application it had developed.  Participation in the community allowed Sears to track consumers’ online and, to some extent, offline activities.  The FTC’s action is notable as a potential precursor to future enforcement by the FTC in the areas of both transparency and tracking online behavior, the latter having been previously highlighted as an area of interest for the agency.  The settlement, discussed in more detail below, is notable in that its requirements make clear that substantial tracking of consumer behavior must be sufficiently transparent (not disclosed only in a lengthy privacy policy or agreement), consumers’ opt-in consent to such tracking must be obtained and, disclosures regarding the nature of the tracking must be made at a meaningfully early stage of the transaction.

On May 13, 2009, the Federal Trade Commission ("FTC") published a compliance template designed to assist financial institutions and creditors "at low risk for identity theft " in developing the Identity Theft Prevention Program required by the FTC’s Identity Theft Red Flags and Address Discrepancies Rule (the "Rule").  The template is entitled "A Do-It-Yourself Prevention Program for Businesses and Organizations at Low Risk for Identity Theft."

On May 5, 2009, the Federal Trade Commission’s ("FTC's") Acting Director of the Bureau of Consumer Protection, Eileen Harrington, testified before the House Energy and Commerce Committee Subcommittee on Commerce, Trade and Consumer Protection in support of the proposed federal Data Accountability and Trust Act (H.R. 2221).  The Act would require companies to implement reasonable data security policies and procedures to protect personal information.  It would also mandate security breach notifications for consumers affected by data security breaches.

At the eleventh hour, the Federal Trade Commission announced that it will once again delay enforcement of the Red Flags Rule.  The Red Flags Rule was promulgated pursuant to the Fair and Accurate Credit Transactions Act of 2003 ("FACTA").  The previous compliance date was May 1, 2009, which was an extension from the original deadline of November 1, 2008.  The new extension applies only to the provisions of the Rule requiring financial institutions and creditors to implement an identity theft prevention program.  The continuing enforcement delays respond to ongoing uncertainty about ...

Last week, the Federal Trade Commission published a Notice of Proposed Rulemaking regarding notification for security breaches involving electronic health information. The FTC issued the proposal pursuant to certain health information technology provisions in the American Recovery and Reinvestment Act, signed into law on February 17th, 2009. The Commission's proposal includes a requirement that vendors of personal health records notify U.S. citizens and residents if their personal health information is subject to a security breach. In addition, vendors must notify the FTC no later than five business days following the discovery of a breach that affects 500 or more individuals, or, for breaches affecting fewer than 500 individuals, maintain a log to be submitted annually to the Commission.

Federal Trade Commission Chairman Jon Leibowitz has appointed six senior staff members with extensive experience in the private sector, in the public interest community, in academia, and in government.

“We’re delighted to attract such a talented and creative group of people,” Leibowitz said. “Their leadership and expertise will help ensure that the Commission’s work on behalf of American consumers will continue to be effective. We’re very fortunate.”

On March 20, 2009, the Federal Trade Commission (“FTC”) published its long-awaited guide to the Red Flags Rule (the “Rule”), entitled “Fighting Fraud with Red Flags Rule:  A How-To Guide for Business.”  The guide applies to creditors and certain financial institutions (such as state-chartered credit unions and mutual funds that offer accounts with check-writing privileges) that are subject to the FTC’s jurisdiction and addresses the provision of the Rule that requires implementation of an Identity Theft Prevention Program.  For entities subject to the FTC’s jurisdiction, the relevant compliance deadline is May 1, 2009.  Financial institutions that are regulated by federal bank regulatory agencies or the National Credit Union Administration (which issues their own versions of the Red Flags Rule) were required to comply with the Rule as of November 1, 2008.

On March 20, 2009, the Federal Trade Commission published a Red Flags Rule compliance guide for businesses, entitled “Fighting Fraud with the Red Flags Rule.”  The guide offers an overview of the Rule and practical steps businesses need to take to comply.  In addition, the guide addresses the issue that has raised the most concern among businesses -- the Rule's scope.  As expected, the FTC is interpreting the Rule broadly, suggesting, for example, that any company that sells goods or services and bills customers later is a "creditor" subject to the Rule.  According to the guide ...

Behavioral targeting on the Internet has recently come under the scrutiny of lawmakers and privacy advocates.  This increased interest has been triggered in part by Facebook’s and Google’s recent adoption of targeted advertising practices.  In response to growing concerns over behavioral tracking, three U.S. congressmen are preparing a draft bill that would mandate the disclosure of monitoring practices for advertising purposes.  The goal of the bill is to increase transparency and provide individuals with the opportunity to learn what information is being collected about them, by whom and how the information will be used.  At present, there are suggested best practices set forth in the Federal Trade Commission’s (“FTC’s”) Staff Report on Self-Regulatory Principles for Online Behavioral Advertising.  These Self-Regulatory Principles are designed to encourage industry self regulation for the protection of consumer privacy in online advertising activities.  The FTC is in the process of reviewing the privacy issues raised by online behavioral advertising over the course of the last decade.  An FTC Town Hall meeting to address behavioral advertising practices was hosted in November 2007.  In response to the comments received at the Town Hall meeting, the FTC issued Self-Regulatory Principles to promote industry self-regulation.  If enacted, the proposed bill would frustrate industry’s nascent efforts to self-regulate in this area.

CVS Pharmacy (“CVS”), reportedly the largest retail pharmacy chain, has agreed to pay the Department of Health and Human Services (“HHS”) $2.25 million and submit a Corrective Action Plan (“CAP”) to HHS after an extensive nationwide investigation by the HHS Office of Civil Rights (“OCR”) and the Federal Trade Commission (“FTC”) which revealed that CVS employees disposed of protected health information (“PHI”) in violation of the Health Insurance Portability and Accountability Act’s (“HIPAA”) Privacy Rule.  In addition, CVS Caremark, the parent company of CVS, simultaneously entered into a Consent Order with the FTC to resolve claims that CVS had engaged in unfair or deceptive trade practices in violation of the FTC Act by failing to use reasonable and appropriate measures to prevent unauthorized access to PHI and by disseminating a false or misleading privacy notice about CVS’s protection of PHI.  In the Consent Order, the FTC specifically highlighted CVS’s failure to render PHI unreadable before disposal as well as its claim in its privacy notice that maintaining the privacy of its customers’ PHI was central to its operations as examples of unfair or deceptive trade practices.  The CVS settlement is noteworthy for two reasons: (1) it is the first joint enforcement action between OCR and the FTC and (2) although it is the second substantial monetary settlement for alleged HIPAA violations, the $2.25 million resolution amount dwarfs the first settlement for $100,000 between HHS and Providence Health in July 2008.

As part of its ongoing efforts to examine evolving internet marketing practices, earlier today the Federal Trade Commission released a report on self-regulation of online behavioral advertising.  This report analyzes the comments received from interested parties in response to proposed self-regulatory principles issued by the Commission in December 2007.  It covers a wide range of issues including the increasingly blurred line between personally identifiable information and non-personally identifiable information and the applicability of regulations to "first party" ...

The Federal Trade Commission ("FTC") recently settled complaints against two telemarketing companies that allegedly called numbers listed on the National Do Not Call Registry.  The companies will pay a combined total of nearly $1.2 million dollars in civil penalties to settle charges that their marketing practices ran afoul of the Telemarketing Sales Rule ("TSR").