Whether you are a big-box store, an e-commerce retailer, a food and beverage distributor, a toy manufacturer, a hospitality chain, or any other company that makes or sells goods, Hunton aims to be your strategic legal partner in retail and consumer products. We represent publicly traded Global 2000^® and Fortune 500^® firms, closely-held and family-owned businesses, startup enterprises, and more, for whom we work tirelessly to help manage risks, contain costs, and boost profits.

With over 200 lawyers who represent companies in virtually every retail and consumer products sector, you could not be in better hands. No matter the pressures you face—growing by acquisition, navigating a data breach, implementing AI or other cutting-edge technology, launching in new markets, facing vendor-focused or shareholder-driven issues, hitting tight financing windows, protecting your brand, managing compliance concerns, or confronting a labor dispute or class action lawsuit—we have your back.

Through years of firsthand client service, we have organized our lawyers into teams that understand the retail and consumer products industry from the perspective of their own practice areas. As a group, we have been recognized by Chambers USA in the retail category, while individual lawyers have been singled out in their respective fields, globally, nationally, and regionally. We leverage our knowledge to position the legal function as a thought-leading, creative business partner focused on providing the right resources to meet each challenge that retailers face today. Our client collaboration model powerfully supports these goals by combining budget certainty with representation tailored to the issues and opportunities at hand.

Whether our clients are in growth mode or focused on expense management, our retail and consumer products industry group believes that successful partnerships begin with exceptional and consistent client experiences. We analyze your situation with a practical eye, giving you the backing to handle it all—from negotiating a complex joint venture or minority investment to managing unruly employees, unreliable vendors, or unhappy consumers. Whatever your size, whatever it takes.

Our work is holistic and cross-disciplinary—we cover the bases. When M&A due diligence unearths brownfields, labor contract, or data issues that could derail a deal, our corporate lawyers join forces with our environmental, employment, or privacy talent to get things on track. When a reorganization threatens customer and investor confidence, our bankruptcy, finance, securities, tax, and litigation teams step up to the plate. When employee-driven concerns arise, we address human resources issues such as employment practices and policies, claims and litigation, retirement and other benefit programs, executive compensation, and labor union matters. When consumer-focused issues crop up, we advise clients on operational and consumer-related matters, including consumer protection, advertising, commerce, privacy and data protection, product liability, class action, and crisis management matters.

Our paramount objective is to achieve practical outcomes that make the greatest business sense for our clients.