Lisa Sotto talks to Law360 about California banning retailers from collecting ZIP codes

ZIP Code Ban Puts Calif. Retailers In Legal Gray Zone

Law360

Lisa Sotto, New York partner, points out that California's law that bans retailers from collecting zip codes from customers for marketing purposes is the most stringent in the nation and that a recent court ruling imposes an extraordinarily broad reading of the law. Head of the global Privacy and Information Management practice, Sotto focuses on privacy, data security and information management issues.