Top Tips for Employers – House Rules: Guidelines for the University/Student-Athlete Relationship in the Age of Compensation
As of June 6, colleges and universities who share revenue with student-athletes will be subject to a new set of regulations, established by the settlement in House vs. NCAA, which was just approved by the Northern District of California. These rules will present new challenges and opportunities for institutions of higher education and athletes, not only in terms of paying athletes, but also in navigating the expanding marketplace for student athletes’ name, image, and likeness (NIL).
To operate effectively with the House settlement rules, universities must understand the complexities of NIL agreements and balance support for athletes' commercial endeavors with institutional considerations and values. In many cases, institutions will be well served to not only support, but also collaborate with their athletes as they develop their personal brands. We will discuss the House settlement framework, and considerations beyond it such as regulating product promotion to protect school reputation, offering guidance on contract terms, managing the use of school branding, and supporting athletes as social media influencers.
As colleges opt into athlete compensation, strategic planning is essential for compliance and student support. Please join us to learn more about these issues from Hunton’s higher education team.
PRESENTERS
Gerard T. “Gerry” Leone, Jr., Special Counsel
Brigid Harrington, Senior Attorney
Beau English, Associate
Katrina A. Schydlower, Associate
Who Should Attend: This webinar is appropriate for in-house counsel, compliance officers, and executives and professionals in legal and human resources departments.
Questions? Please email Alyssa David.
