Privacy & Information Security Law Blog

On April 2, 2024, the California Privacy Protection Agency (“CPPA”) Enforcement Division issued its first Enforcement Advisory, titled “Applying Data Minimization to Consumer Requests.”  The purpose of this Enforcement Advisory is to address the CPPA Enforcement Division’s observation that some businesses are asking consumers “to provide excessive and unnecessary personal information in response to requests that consumers make under the CCPA.” The Enforcement Advisory serves as a reminder to businesses to apply the data minimization principle to each purpose for which they collect, use, retain and share consumers’ personal information, including information that businesses collect when processing consumers’ CCPA requests.  The Enforcement Advisory provides further guidance on how businesses may comply with the principle, noting, however, that in general, Enforcement Advisories “do not implement, interpret or make specific the law enforced or administered by the [CPPA], establish substantive policy or rights, constitute legal advice or reflect the views of the [CPPA]’s Board.” The Advisory notes several other caveats, reiterating the general point that  Enforcement Advisories do not have the force of law or safe harbor for CCPA compliance purposes.  However, the guidance provides illustrative hypotheticals and substantive insight into how the CPPA may approach enforcement in certain areas and “encourages” businesses to voluntarily comply with the law.