On July 22, 2024, Google announced that the company is scrapping its plans to phase out the use of third-party cookies in its Chrome browser. Google previously announced plans in 2020 to phase out third-party cookies, a digital advertising tool that tracks consumers’ Internet activity across websites. The company intended to replace third-party cookies with privacy-protective APIs through its Privacy Sandbox initiative.
However, after receiving feedback from various stakeholders, including regulators, publishers, web developers and standards groups, civil society and participants in the advertising industry, Google determined that the transition to Privacy Sandbox APIs would require “significant work by many participants” and “have an impact on publishers, advertisers, and everyone involved in online advertising.”
In light of this feedback, rather than deprecating third-party cookies, Google has decided to pursue a new user experience in Chrome that “lets people make an informed choice that applies across their web browsing” and enables them to “adjust that choice at any time.” While Google works on this new approach, it will continue to develop and make available the Privacy Sandbox APIs, as well as offer additional privacy controls.
You May Also Be Interested In
On March 5, 2026, the California Privacy Protection Agency announced that the agency had reached a settlement with Ford Motor Company resolving an enforcement action against the company that alleged noncompliance with the California Consumer Privacy Act’s opt-out of sale/sharing rights.
On February 23, 2026, a Joint Statement on AI-Generated Imagery was published by 61 data protection authorities. The Joint Statement addresses concerns regarding AI systems capable of generating realistic images and videos depicting identifiable individuals without their knowledge or consent.
On February 18, 2026, Virginia Attorney General Jay Jones announced that his office intends to fully enforce new provisions of the Virginia Consumer Data Protection Act restricting minors’ use of social media.
On February 9, 2026, trade association NetChoice filed a lawsuit challenging South Carolina’s newly passed Age-Appropriate Code Design (“SC AACD”) on First and Fourteenth Amendment grounds. The SC AACD was signed into law on February 5, 2026, making South Carolina the fifth U.S. state to enact such a law, following California, Maryland, Nebraska and Vermont.
Search
Recent Posts
Categories
- Behavioral Advertising
- Centre for Information Policy Leadership
- Children’s Privacy
- Cyber Insurance
- Cybersecurity
- Enforcement
- European Union
- Events
- FCRA
- Financial Privacy
- General
- Health Privacy
- Identity Theft
- Information Security
- International
- Marketing
- Multimedia Resources
- Online Privacy
- Security Breach
- U.S. Federal Law
- U.S. State Law
- Workplace Privacy
Tags
- Aaron Simpson
- Accountability
- Adequacy
- Advertisement
- Advertising
- Age Appropriate Design Code
- Age Verification
- American Privacy Rights Act
- Anna Pateraki
- Anonymization
- Anti-terrorism
- APEC
- Apple Inc.
- Argentina
- Arkansas
- Article 29 Working Party
- Artificial Intelligence
- Attorney General
- Audit
- Australia
- Austria
- Automated Decisionmaking
- Baltimore
- Bankruptcy
- Belgium
- Biden Administration
- Big Data
- Binding Corporate Rules
- Biometric Data
- Blockchain
- Bojana Bellamy
- Brazil
- Brexit
- British Columbia
- Brittany Bacon
- Brussels
- Business Associate Agreement
- BYOD
- California
- CAN-SPAM
- Canada
- Cayman Islands
- CCPA
- CCTV
- Centre for Information Policy Leadership (CIPL)
- Chatbot
- Chile
- China
- Chinese Taipei
- Christopher Graham
- CIPA
- Class Action
- Clinical Trial
- Cloud
- Cloud Computing
- CNIL
- Colombia
- Colorado
- Committee on Foreign Investment in the United States
- Commodity Futures Trading Commission
- Compliance
- Computer Fraud and Abuse Act
- Congress
- Connecticut
- Consent
- Consent Order
- Consumer Protection
- Consumer Rights
- Cookies
- COPPA
- Coronavirus/COVID-19
- Council of Europe
- Council of the European Union
- Court of Justice of the European Union
- CPPA
- CPRA
- Credit Monitoring
- Credit Report
- Criminal Law
- Critical Infrastructure
- Croatia
- Cross-Border Data Flow
- Cross-Border Data Transfer
- Cyber Attack
- Cybersecurity
- Cybersecurity and Infrastructure Security Agency
- Data Breach
- Data Brokers
- Data Controller
- Data Localization
- Data Privacy Framework
- Data Processor
- Data Protection Act
- Data Protection Authority
- Data Protection Impact Assessment
- Data Protection Officer
- Data Security
- Data Transfer
- David Dumont
- David Vladeck
- Deceptive Trade Practices
- Delaware
- Denmark
- Department of Commerce
- Department of Defense
- Department of Health and Human Services
- Department of Homeland Security
- Department of Justice
- Department of the Treasury
- Design
- Digital Markets Act
- District of Columbia
- Do Not Call
- Do Not Track
- Dobbs
- Dodd-Frank Act
- DORA
- DPIA
- E-Privacy
- E-Privacy Directive
- Ecuador
- Ed Tech
- Edith Ramirez
- Electronic Communications Privacy Act
- Electronic Privacy Information Center
- Electronic Protected Health Information
- Elizabeth Denham
- Employee Monitoring
- Encryption
- ENISA
- EU Data Protection Directive
- EU Member States
- European Commission
- European Data Protection Board
- European Data Protection Supervisor
- European Parliament
- Facial Recognition Technology
- FACTA
- Fair Credit Reporting Act
- Fair Information Practice Principles
- Federal Aviation Administration
- Federal Bureau of Investigation
- Federal Communications Commission
- Federal Data Protection Act
- Federal Trade Commission
- FERC
- Financial Data
- FinTech
- Florida
- Food and Drug Administration
- Foreign Intelligence Surveillance Act
- France
- Franchise
- Fred Cate
- Freedom of Information Act
- Freedom of Speech
- FTC
- Fundamental Rights
- GDPR
- Genetic Data
- Geofencing
- Geolocation
- Geolocation Data
- Georgia
- Germany
- Global Privacy Assembly
- Global Privacy Enforcement Network
- Gramm Leach Bliley Act
- Grok
- Hacker
- Hawaii
- Health Data
- HIPAA
- HITECH Act
- Hong Kong
- House of Representatives
- Hungary
- Illinois
- India
- Indiana
- Indonesia
- Information Commissioners Office
- Information Sharing
- Insurance Provider
- Internal Revenue Service
- International Association of Privacy Professionals
- International Commissioners Office
- Internet
- Internet of Things
- Iowa
- IP Address
- Ireland
- Israel
- Italy
- Jacob Kohnstamm
- Japan
- Jason Beach
- Jay Rockefeller
- Jenna Rode
- Jennifer Stoddart
- Jersey
- Jessica Rich
- John Delionado
- John Edwards
- Kentucky
- Korea
- Large Language Model
- Latin America
- Laura Leonard
- Law Enforcement
- Lawrence Strickling
- Legislation
- Liability
- Lisa Sotto
- Litigation
- Location-Based Services
- London
- Louisiana
- Madrid Resolution
- Maine
- Malaysia
- Maryland
- Massachusetts
- Meta
- Mexico
- Michigan
- Microsoft
- Minnesota
- Missouri
- Mobile
- Mobile App
- Mobile Device
- Montana
- Morocco
- MySpace
- Natascha Gerlach
- National Institute of Standards and Technology
- National Labor Relations Board
- National Science and Technology Council
- National Security
- National Security Agency
- National Telecommunications and Information Administration
- Nebraska
- NEDPA
- Netherlands
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- New Zealand
- Nigeria
- Ninth Circuit
- North Carolina
- North Dakota
- North Korea
- Norway
- Obama Administration
- OCPA
- OECD
- Office for Civil Rights
- Office of Foreign Assets Control
- Ohio
- Oklahoma
- Online Behavioral Advertising
- Online Privacy
- Opt-In Consent
- Opt-Out
- Oregon
- Outsourcing
- Pakistan
- Parental Consent
- Payment Card
- PCI DSS
- Penalty
- Pennsylvania
- Personal Data
- Personal Health Information
- Personal Information
- Personally Identifiable Information
- Peru
- Philippines
- Poland
- PRISM
- Privacy
- Privacy By Design
- Privacy Notice
- Privacy Policy
- Privacy Rights
- Privacy Rule
- Privacy Shield
- Profiling
- Protected Health Information
- Ransomware
- Record Retention
- Red Flags Rule
- Rhode Island
- Richard Thomas
- Right to Be Forgotten
- Right to Privacy
- Risk Assessment
- Risk-Based Approach
- ROSCA
- Rosemary Jay
- Russia
- Safe Harbor
- Salesforce
- Sanctions
- Schrems
- Scott Kimpel
- Securities and Exchange Commission
- Security Rule
- Senate
- Sensitive Data
- Serbia
- Service Provider
- Singapore
- Smart Grid
- Smart Metering
- Social Media
- Social Security Number
- South Africa
- South Carolina
- South Dakota
- South Korea
- Spain
- Spyware
- Standard Contractual Clauses
- State Attorneys General
- Steven Haas
- Stick With Security Series
- Stored Communications Act
- Student Data
- Supreme Court
- Surveillance
- Sweden
- Switzerland
- Taiwan
- Targeted Advertising
- Telecommunications
- Telemarketing
- Telephone Consumer Protection Act
- Tennessee
- Terry McAuliffe
- Texas
- Text Message
- Thailand
- Transparency
- Transportation Security Administration
- Trump Administration
- United Arab Emirates
- United Kingdom
- United States
- Unmanned Aircraft Systems
- Uruguay
- Utah
- Vermont
- Video Privacy Protection Act
- Video Surveillance
- Virginia
- Viviane Reding
- Washington
- Whistleblowing
- Wireless Network
- Wiretap
- ZIP Code