"As Seen on TV" -- Insurer Must Defend Well Known Television Marketer in Data Privacy Suit
Time 2 Minute Read

In a June 1, 2016 decision, the Second Circuit Court of Appeals in National Fire Insurance Co. of Hartford et al. v. E. Mishan & Sons Inc. required CNA Financial Corporation to defend E. Mishan & Sons, Inc.("Emson") – best known for its "As Seen on TV" products –in two class actions alleging a conspiracy to trap customers into recurring credit card charges and that Emson sold private consumer information that it obtained through its product sales.

The class lawsuits included counts for fraud by omission, breach of contract, unjust enrichment, and violation of state and federal consumer protection laws. Emson's general liability insurers refused to defend – a decision with which the federal district court agreed.

The Second Circuit reversed, rejecting the district court's finding that each count was based on a "knowing violation" and concluding that Emson could be found liable without evidence that it knowingly violated consumers' rights to privacy, thereby avoiding any policy exclusion.

The Second Circuit also held that the insurers could not evade their defense obligation based on the policy's breach of contract exclusions, where less than all counts potentially came within the scope of that exclusion. The court noted the general rule that an insurer's duty to defend is broader than its duty to indemnify, such that the insurer must defend even non-covered claims if other claims may be covered by the policy. Thus, because the unjust enrichment counts were likely covered by the policy, the insurer had to defend both class actions.

Emson is a reminder that even in instances of cyber liability, legacy general liability insurance still may be a valuable asset to policyholders. As cyber coverage products continue to evolve, scopes of coverage will vary from form to form, making it all-the-more important for policyholders to consider in any breach scenario whether any of the potential liability comes within the coverages traditionally afforded under general liability insurance.  Policyholders, therefore, should consult with coverage counsel versed in both general liability and evolving cyber coverages when assessing any potential cyber-related claim or coverage.

  • Partner

    Mike is a Legal 500 and Chambers USA-ranked lawyer with more than 25 years of experience litigating insurance disputes and advising clients on insurance coverage matters.

    Mike Levine is a partner in the firm’s Washington, DC ...

You May Also Be Interested In

Time 1 Minute Read

If recent years have taught insurance practitioners anything, it is that the most consequential coverage disputes rarely turn on novelty alone. In 2025, courts continued to resolve high‑stakes insurance disputes by returning to first principles—examining when claims are related, how losses and occurrences are defined and aggregated, and how policy language allocates risk across time and conduct. D&O coverage and other core insurance law issues again occupied center stage, while decisions in property, cyber, and liability disputes reinforced a familiar theme: policy interpretation remains the decisive factor in determining whether coverage is available in an increasingly complex claims environment. As the decisions discussed below demonstrate, 2025 confirmed that even as risks evolve, coverage disputes remain grounded in careful, policy‑specific analysis.

Time 2 Minute Read

Google recently resolved two cases—one by verdict and one by settlement—involving allegations regarding the control that Google promised to give users over Google’s use of their data. 

Time 3 Minute Read

On September 2, 2025, two class actions were filed in federal district court alleging that defendants digital advertising platforms Xandr, Inc. and Index Exchange, Inc. violated the Electronic Communications Privacy Act by unlawfully intercepting wire communications for the purpose of violating the Department of Justice’s Bulk Data Transfer Rule.

Time 4 Minute Read

In today’s digital world, data breaches due to vendor failures are becoming increasingly common, often resulting in costly fallout. While insurance can provide a safety net, the interaction between cyber insurance and vendor contracts is crucial for effective recovery and risk management. Vendor contracts should not be treated as mere formalities but as vital frameworks that contain specific, detailed provisions regarding data security obligations to ensure accountability and minimize vulnerabilities.

Search

Subscribe Arrow

Recent Posts

Categories

Tags

Authors

Archives

Jump to Page