Hunton Retail Law Resource

California continues to lead the nation in efforts to regulate ultra-processed foods (“UPFs”).  On March 25, Assemblymember Jesse Gabriel (D-Encino) introduced Assembly Bill 2244 – The California Certified Food Standard Act. 

The bill proposes a first-of-its-kind labeling regime that would enable food and beverage manufacturers to display a “California Certified” seal on products that meet defined standards confirming the product is not classified as a UPF.  Modeled after the well-known “USDA Organic” label, the initiative aims to enhance consumer transparency and promote public health outcomes throughout the state. 

A central feature of AB 2244 is its reliance on forthcoming regulatory definitions.  The Real Food, Healthy Kids Act – which we have previously reported on – was signed into law by Governor Gavin Newsom in October 2025 and mandates a gradual phaseout of UPFs in California’s public schools.  It also requires the State Department of Public Health to adopt regulations by June 1, 2028, formally defining UPFs.  Under AB 2244, accredited certification agents would apply this forthcoming definition in determining product eligibility for the “California Certified” seal.   

In addition, AB 2244 would impose retail placement requirements on certain grocery stores.  Specifically, stores operating in California with annual sales exceeding $10 million would be required to display at least three “California Certified” products in prominent, high-traffic areas. 

As the legislative session advances, we will continue to monitor both the advancement of AB 2244 and the broader public response.  California’s continued focus on UPF regulation positions the state as a national leader in this evolving area of food law and policy, and its developments are likely to inform similar efforts across the country.