Hunton Retail Law Resource

The New York Attorney General’s Office (OAG) recently announced several proposed rules are intended to combat price gouging in New York during state emergencies. The OAG promulgated the rules pursuant to its authority under New York General Business Law 396-r, which makes it unlawful to sell goods and services “vital and necessary for the health, safety and welfare of consumers or the general public” at an “unconscionably excessive price” during “any abnormal disruption of the market.” The statute defines an abnormal disruption of the market as “any change . . . resulting from stress of weather, convulsion of nature, failure or shortage of electric power or other source of energy, strike, civil disorder, war, military action, national or local emergency, or other cause . . . which results in the declaration of a state of emergency.” N.Y. Gen. Bus. Law § 396-r(2).