Hunton Retail Law Resource

In retail, the most valuable assets often include pricing strategies, customer analytics, vendor terms, and private-label specifications. These trade secrets provide a critical edge in a hyper-competitive market. However, that advantage vanishes if proprietary data is leaked by a vendor or downloaded by a departing employee.

Under the Defend Trade Secrets Act, legal remedies often depend on whether a company took “reasonable measures” to maintain secrecy before a dispute arose. For a General Counsel (“GC”), trade secret protection is a governance priority, not just a litigation response.

Artificial Intelligence is being rapidly becoming a normal part of individuals’ professional and personal lives. In the legal industry, generative AI (“GenAI”) is being frequently discussed, with countless articles discussing its impacts, benefits, and implementation. But what are the practical implications and uses of GenAI in retail leasing?