Hunton Retail Law Resource

Join us for a timely discussion on "surveillance pricing" — one of the most active legislative and regulatory issues facing retailers today. Federal and state legislators and regulators, including the Federal Trade Commission (FTC), have turned their attention to how companies use consumer data to personalize prices. Proposed and enacted rules frequently sweep in retail pricing activity far beyond the dynamic pricing models associated with rideshare and airline platforms, potentially capturing routine retail practices such as loyalty program discounts, targeted promotions, personalized offers, and segmented couponing.