Hunton Retail Law Resource

The FTC’s 2026–2030 Strategic Plan sets out a five-year agenda focused on three priorities: consumer protection, competition enforcement, and operational efficiency. It highlights enforcement against unfair or deceptive practices, anticompetitive conduct, and illegal monopolies, while also aiming to improve agency performance through tools such as AI and data analytics.

The plan restores traditional mission language stating the FTC will enforce the law “without unduly burdening legitimate business activity,” a change welcomed by business groups. Key enforcement priorities include telemarketing, children’s online privacy under COPPA, data privacy and security, and merger review in the technology, healthcare, and pharmaceutical sectors. The FTC also signals increased coordination with federal, state, and international enforcers, suggesting continued and potentially stronger scrutiny for companies in these areas.