Hunton Retail Law Resource

The Federal Trade Commission has issued a new Policy Statement encouraging the adoption of robust age‑verification technologies by pledging not to bring enforcement actions under the COPPA Rule against operators of general‑ or mixed‑audience sites that collect, use or disclose personal information solely to determine users’ ages, so long as long as they follow strict safeguards.

On January 28, 2026, the U.S. Federal Trade Commission held a workshop entitled “Protecting American Children: A Workshop to Explore Age Verification Technologies.”

On January 8, 2026, the Kentucky Attorney General announced the first enforcement action against a company for alleged violations of the Kentucky Consumer Data Protection Act, just eight days after the law went into effect. The enforcement action is part of a larger legislative and regulatory focus on AI-powered chatbots used by minors.

On January 28, 2026, the Federal Trade Commission will hold a public workshop on age verification technologies.