Hunton Retail Law Resource

The California Consumer Privacy Act continues to drive significant enforcement activity—particularly when minors’ data is involved. In a recent action, the California Privacy Protection Agency imposed a $1.1 million fine on youth sports platform PlayOn Sports for alleged violations involving student data and inadequate opt-out mechanisms. The case highlights growing regulatory scrutiny around how companies collect, share, and provide transparency about personal information—especially when schools and students are involved. 

On March 3, 2026, the Virginia Attorney General appealed a federal court’s grant of a preliminary injunction barring the enforcement of a new Virginia law requiring age verification and a time limit on social media use by minors under the age of 16 pending a final determination on the merits.    

The Federal Trade Commission has issued a new Policy Statement encouraging the adoption of robust age‑verification technologies by pledging not to bring enforcement actions under the COPPA Rule against operators of general‑ or mixed‑audience sites that collect, use or disclose personal information solely to determine users’ ages, so long as long as they follow strict safeguards.

On February 23, 2026, a Joint Statement on AI-Generated Imagery was published by 61 data protection authorities. The Joint Statement addresses concerns regarding AI systems capable of generating realistic images and videos depicting identifiable individuals without their knowledge or consent.