Advertising Tips for the New Year: A Few Lessons from the FTC’s Recent Enforcement Efforts
Time 1 Minute Read

Most marketers and retailers know that the consumer protection laws require that their advertising claims be substantiated, truthful and not misleading. But the new year is a good time to take stock of advertising campaigns, practices and procedures to make sure they pass muster under the Federal Trade Commission’s (FTC’s) latest guidance. The FTC’s recent enforcement actions provide a starting point.

Search

Subscribe Arrow

Recent Posts

Categories

Tags

Authors

Archives

Jump to Page