Hunton Retail Law Resource

In a case signaling that the FTC intends to continue its crackdown on review manipulation, snack company UrthBox, Inc. has reached a settlement with the FTC after allegedly misrepresenting that its customer reviews were independent, despite the fact that reviewers had been incentivized with free products and other goodies. According to the FTC, UrthBox also failed to adequately disclose to consumers key terms of its “free trial” automatic renewal programs. The settlement requires UrthBox to take all reasonable steps to remove any reviews or endorsements with which it has a material connection from online review websites, to disclose negative option and free trial features, and to pay $100,000 in consumer redress.